Market research stories - Page 8

Not only will it allow businesses to gain access to market research data, but it will allow consumers to retain ownership of their data and its value.

Virtual reality (VR) could be the future of marketing research, according to Massey University PhD candidate Alexander Schnack.

The SD-WAN infrastructure market is set to hit USD $4.5 billion by 2022, with a remarkable 40.4% CAG, according to two new IDC reports.

Hitachi Vantara's Hitachi Content Platform solution has been placed in the Leaders category of IDC's MarketScape report on object-based storage.

The company expects sales of ICT products and services to increase by more than 3% per annum in 2018 and 2019.

Global smartphone sales dropped by 5.6% in Q4 2017, marking the first yearly decline since 2004, as per Gartner. Samsung stayed on top despite this shift.

Synergy reports the global cloud market soared to USD $180 billion in 2017, marking a 24% annual uptick, with IaaS and PaaS leading at 47% growth.

As 5G ambitions soar, a report reveals a £3.6bn investment by 2020, setting the stage for a transformative leap in wireless tech.

With a global PC market slump of 7% in Q1 2015, analysts remain sceptical that the launch of Windows 10 will revive PC sales despite Microsoft's efforts.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

Around half of New Zealanders don't realise their personal information is being collected online, while approximately a third of people don't worry about it.

ARANZ Geo enhances global presence by appointing Richard Ertel as operations manager and Bonnie Struthers as Key Accounts manager.

A business analyst transitioning to a product owner role in a scrum team is a natural progression, leveraging key skills and overlapping responsibilities.

AMD is retiring the ATI brand, with all ATI products set to be rebranded under AMD. The shift aims to unify and strengthen AMD's market presence.

A Nielsen report reveals that 22% of all online time is dedicated to social networking, with Facebook and YouTube leading the charge.

Dunedin-based Outreach Software specializes in CRM solutions. Managing Director Alix Lucas-Fyfe shares the importance of communication and client relationships.

Consider hiring students for real-world projects, like Hindin Communications did. CEO David Johnstone lauds the value and impact on their strategic growth.