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One-third of FIFA World Cup partners lack email protection
Gaming

One-third of FIFA World Cup partners lack email protection

Proofpoint warns that 36% of FIFA World Cup 2026 commercial partners still lack the strongest DMARC settings, leaving fans exposed to spoofed emails.

By Mark Tarre • 4 min read • Last month
Fastly & LALIGA target pirate live football streams
Edge Computing

Fastly & LALIGA target pirate live football streams

Fastly and LALIGA have unveiled an AI-powered system to pinpoint and shut down illegal live football feeds, as piracy continues to drain broadcast revenue.

By Catherine Knowles • 4 min read • Last month
Moving the goalposts: Why the CRO role needs a rebrand
Data Analytics

Moving the goalposts: Why the CRO role needs a rebrand

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

By Anna Porra • 5 min read • Thu, 5th Mar 2026
Roborock unveils AI stair-climbing robot & Real Madrid deal
Internet of Things

Roborock unveils AI stair-climbing robot & Real Madrid deal

Roborock debuts an AI stair-climbing Saros Rover at CES and kicks off a multi-year global partnership with Real Madrid Football Club.

By Karen Joy Bacudo • 4 min read • Tue, 13th Jan 2026
Real Madrid partners with Adobe to enhance fan content using AI
Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025
Fans warned of digital scams ahead of 2026 World Cup matches
Malware

Fans warned of digital scams ahead of 2026 World Cup matches

Fans heading to the 2026 World Cup are urged to beware of rising digital scams involving ticket fraud and fake travel deals, warns cybersecurity firm Norton.

By Melvin Hipolito • 4 min read • Tue, 7th Oct 2025
Axon Perform opens UK office to boost elite sports analytics
Data Analytics

Axon Perform opens UK office to boost elite sports analytics

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Girona FC chooses WatchGuard to boost cyber security strategy
Firewalls

Girona FC chooses WatchGuard to boost cyber security strategy

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

By Sean Mitchell • 3 min read • Thu, 11th Sep 2025
AI-driven campaign unites sport & poetry to inspire youth growth
Marketing Technologies

AI-driven campaign unites sport & poetry to inspire youth growth

The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.

By Catherine Knowles • 3 min read • Thu, 4th Sep 2025

Stories from Other Regions

Football stories

Manchester City names N-able as official cyber partner
Data Protection

Manchester City names N-able as official cyber partner

Manchester City appoints N-able as official cyber partner to safeguard its expanding digital operations and global fan data footprint.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 20th Mar 2026
Lexar blends AFA football tie-up with India expo push
Storage

Lexar blends AFA football tie-up with India expo push

Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.

By Sean Mitchell • 4 min read • Thu, 19th Mar 2026
Lexar to unveil Argentina-themed storage at India expo
Storage

Lexar to unveil Argentina-themed storage at India expo

Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
World Cup to spark UK spending surge & second screens
Gaming

World Cup to spark UK spending surge & second screens

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026
UK football ads miss as male fans shun 'laddish' image
Marketing Technologies

UK football ads miss as male fans shun 'laddish' image

UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026
Exclusive: Emily Choi on Samsung's AI companion push
Wearables

Exclusive: Emily Choi on Samsung's AI companion push

Samsung is recasting AI as an invisible, trusted home companion, using CES 2026 to unveil proactive, privacy-focused smart living.

By Melania Watson • 5 min read • Thu, 29th Jan 2026
Liverpool FC teams with SAS for AI-powered marketing
Data Analytics

Liverpool FC teams with SAS for AI-powered marketing

Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.

By Catherine Knowles • 4 min read • Mon, 29th Dec 2025
OPPO inks exclusive partnership with New Zealand Football teams
FIFA World Cup

OPPO inks exclusive partnership with New Zealand Football teams

OPPO New Zealand has become the exclusive Smartphone & Smart Device Partner for the All Whites and Ford Football Ferns in a two-year deal.

By Kaleah Salmon • 3 min read • Wed, 10th Sep 2025