Digital Marketing stories - Page 8

Silverpush appoints Aom Wasinee Chongmeesuk as Country Director for Thailand, aiming to enhance AI-driven advertising strategies in the evolving market.

Australia’s Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

The LJ Hooker Group is launching Acceler8, an ecosystem of digital tools to enhance marketing and efficiency, just in time for the spring selling season.

Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

London-based agency MediaVision relocates to larger office amid growth surge, bolstering its team with high-profile hires.

IDHL moves into a 9,600 sq ft space at 10 South Parade, Leeds, with a new 10-year lease, doubling its office size to support its 400-strong workforce.

Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.

While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.

Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.

Equity Trustees has partnered with Haast AI to streamline compliance in funds management, marking a significant step in digital innovation.

In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.

A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.

Blackpearl Group has launched Pearl Diver, an AI tool designed to help businesses adapt to the impending cookie-less environment in Chrome.

Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.

Novated Lease Australia has named Natalie Ashes as CMO. With 15 years of sector experience, Ashes aims to drive the company towards AUD $500 million in annual leases.

Harte Hanks has unveiled Demand Generation In a Box, a comprehensive service aimed at helping SMEs enhance brand interest and drive lead generation efficiently.

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.