Digital Marketing stories
Seattle AI startup Gradial secures USD $13m funding boost
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Seattle-based AI startup Gradial has raised USD $13 million in Series A funding, aiming to enhance its marketing automation platform amid rapid revenue growth.
Mapp secures $13m to enhance AI marketing strategy
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Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.
Kentico unveils AIRA, its AI-driven marketing solution
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Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.
Sinch wins Adobe partner award for third consecutive year
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Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.
Study reveals changing trends in OTT ads in Singapore
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A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.
Taboola extends decade-long ad partnership with Microsoft
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Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
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digital transformation
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At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Adobe & AWS join forces to enhance digital marketing
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Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
Adobe unveils new Firefly tools for personalised content
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Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.
Adobe introduces new AI capabilities in Experience Cloud
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Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
Adobe unveils AI agent tool for personalised experiences
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Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.
Adobe GenStudio enhances AI features for marketers
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Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.
Gigamon celebrates top ANZ partners at 2024 awards event
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breach prevention
Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.
Adobe launches AI-driven updates for personalised CXO
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Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
Reimagining eCommerce marketing
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Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.
Localsearch unveils new digital tools for small businesses
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digital transformation
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Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.
University of Adelaide boosts ad performance without cookies
This month
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The University of Adelaide has dramatically improved its digital marketing efforts, achieving a 79% drop in bounce rates after partnering with Hybrid, ID5, and Adobe Advertising.
Adobe & Estée Lauder partner on GenAI projects
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Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.
FreakOut advances ad tech with Neurons AI partnership
This month
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FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.
The rise of GTM Engineers: Why every marketing agency needs AI sales expertise
This month
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digital marketing
Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.