Digital Marketing stories
Quid & Vantage Discovery unite for AI retail insights
3 days ago
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personalisation
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cdp
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digital marketing
Quid and Vantage Discovery have teamed up to revolutionise retail intelligence by merging site search data with social trends, enhancing shopper insights.
Optimizely named leader in Forrester Wave for EO solutions
4 days ago
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cx
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martech
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personalisation
Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.
How to work with TechDay: A guide for PR Agencies
5 days ago
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partner programmes
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digital marketing
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techday
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
Umbraco predicts key CMS trends for 2025 including AI focus
5 days ago
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data analytics
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digital transformation
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ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.
Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
Last week
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cx
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martech
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digital marketing
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.
Jac+Jack reports 19% ecommerce growth via Pattern partnership
Last week
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
impact.com reports record growth & USD $200m revenue in 2024
Last week
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martech
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cdp
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cleantech
impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.
Mapp appoints James Brooke as new Chief Executive Officer
Last week
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cx
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martech
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cdp
Mapp has appointed James Brooke as its new Chief Executive Officer, marking a pivotal moment for the company as it aims to enhance growth and AI-driven innovation.
Howatson unveils Plus Also Studios to enhance AI branding
This month
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martech
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personalisation
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cdp
Howatson+Company has unveiled Plus Also Studios, an innovative agency that merges AI technology with creative brand asset production, led by industry experts.
Identity Digital & LinkedIn introduce custom domain offer
This month
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software development
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digital marketing
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domain names
Identity Digital has teamed up with LinkedIn Premium to provide users with tools to enhance their online identities, including a website and custom domain.
Enhancing customer service through AI-powered personalisation
This month
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data analytics
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cx
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martech
As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.
Amperity unveils AI-driven Customer Data Cloud platform
This month
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data analytics
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cx
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martech
Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.
Adobe names Lara Balazs as new chief marketing officer
This month
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martech
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partner programmes
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payment technologies
Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.
AI's transformative role in business marketing by 2025
Last month
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devops
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data analytics
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cx
As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.
AI is revolutionising retail loyalty with real-time data
Last month
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cx
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data science
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martech
Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.
Strand boosts online revenue by 37% with Pattern's AI tools
Last month
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cx
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martech
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ai
Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.
Majority of marketers dissatisfied with current CMS tools
Last month
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ecm
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martech
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partner programmes
Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.
GroupBy & Topsort unite to enhance retail media sales
Last month
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cx
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martech
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ecommerce
GroupBy and Topsort have formed a strategic partnership to enhance retailers' sponsored product displays, aiming to boost revenue and streamline eCommerce operations.
Decidr partners with Onside to enhance AI content delivery
Last month
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martech
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commerce systems
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partner programmes
Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.
Electronic retailers anticipate web traffic surge for Black Friday
Last month
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martech
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partner programmes
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personal computing devices
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.