Digital Marketing stories
Megantic earns eight nominations at APAC Search Awards 2025
Today
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martech
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ecommerce
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digital marketing
Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.
Australian firms boost freelancer use for digital growth
Today
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martech
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commerce systems
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ecommerce
Australian businesses are increasingly hiring skilled freelancers to navigate economic challenges, with demand for digital services surging dramatically.
Netcore Cloud expands collaboration with Google Cloud AI
Yesterday
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data analytics
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cx
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Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
Jaywing bolsters digital PR team with key new appointments
Yesterday
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martech
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digital marketing
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Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.
Salesforce event in Auckland highlights AI transformation
Yesterday
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cx
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martech
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hcm
The Salesforce Agentforce World Tour in Auckland attracted over 1,300 attendees, showcasing the impact of autonomous AI agents on New Zealand businesses.
Study shows personalisation key to consumer loyalty in UK
2 days ago
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cx
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martech
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personalisation
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
New Future Stores opens on Oxford Street with GBP £20m boost
2 days ago
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cx
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martech
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ai pc
A £20 million investment has launched Future Stores on Oxford Street, blending technology and immersive experiences in a novel retail model.
Getty Images enhances AI tools for custom product visuals
2 days ago
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genai
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ai
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digital marketing
Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.
Yahoo survey: ad leaders prioritise tracking over privacy
3 days ago
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data privacy
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government
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digital marketing
A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia’s Privacy Act.
Marketing shifts to AI-focused strategies in 2025
3 days ago
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data analytics
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cx
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martech
In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.
Marketing faces a transformative AI-driven future by 2025
Last week
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data analytics
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cx
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martech
The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.
MoEngage launches tools to boost Aussie market engagement
Last week
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cx
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martech
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personalisation
MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.
Impressive Labs launches support for in-house marketers
Last week
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martech
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partner programmes
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digital marketing
Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.
AI drives Black Friday strategies for UK marketers & shoppers
This month
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cx
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martech
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personalisation
A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.
Kantar report reveals key marketing trends for 2025
This month
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cleantech
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digital marketing
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advertising
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Xtend reports 113% revenue surge amid global expansion
This month
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digital marketing
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product management
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global expansion
Singapore's Xtend has reported a staggering 113% revenue increase in the first half of the 2024/2025 fiscal year, driven by global expansion and AI innovations.
Aston Barclay partners with IDHL for digital expansion
This month
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cx
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martech
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partner programmes
Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.
Vudoo strengthens global strategy with key appointments
This month
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cx
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martech
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partner programmes
Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
Last month
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devops
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cx
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martech
As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.
Generational divides revealed in Black Friday survey
Last month
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cx
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martech
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personalisation
Sinch's 2024 Consumer Black Friday/Cyber Monday Survey reveals younger shoppers favour mobile messaging for promotions, with 44% of 18-29 year-olds ready to spend more.