Digital Marketing stories
Monday.com appoints Harris Beber as new Chief Marketing Officer
Today
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ai
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google
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amazon
Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.
Chatmeter unveils AI platform for safer, smarter patient feedback
Today
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digital transformation
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genai
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ai
Chatmeter launches Pulse Ai: Signals, an AI platform to help healthcare providers manage online patient feedback, ensure HIPAA compliance and enhance safety.
Chris Burgess appointed CEO as CTI Digital targets UK expansion
Yesterday
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edutech
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digital transformation
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martech
Chris Burgess has been named CEO of CTI Digital, leading its UK expansion with a focus on AI, VR, and AR to enhance digital transformation services.
Adobe debuts AI tools for large-scale customer experience
Yesterday
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cx
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martech
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cdp
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Snowflake, Acxiom launch AI platform for marketing data
2 days ago
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martech
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cdp
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data privacy
Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.
Liftoff unveils AppRefinery for app insights & market trends
Last week
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gaming
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cx
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martech
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
Newell Brands harnesses Adobe AI to boost content creation speed
Last week
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cx
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martech
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supply chain
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
Yahoo DSP expands Media Tonic partnership to support Victoria
Last week
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digital marketing
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digital media
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digital advertising
Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Last week
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cx
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martech
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partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
Australian marketers boost budgets as commerce media reshapes ads
Last week
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cx
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martech
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digital marketing
Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.
Taboola launches Predictive Audiences to boost ad targeting
This month
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martech
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cdp
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predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
MiQ unveils Sigma AI platform to unify programmatic advertising
This month
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hyperscale
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martech
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supply chain
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
YouTube drives trust, e-commerce growth in Southeast Asia
This month
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digital transformation
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martech
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commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional e-commerce GMV to 20%.
Video & influencer strategies seen as key for B2B marketers
This month
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cx
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martech
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
Adobe unveils AI agents to streamline marketing & support
This month
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saas
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digital transformation
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cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
Launchd acquires Huume to boost influencer marketing reach
This month
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digital transformation
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partner programmes
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digital marketing
Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.
Australian brands lag in AI, data & privacy readiness: report
This month
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data analytics
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digital transformation
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cx
A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
This month
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cx
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martech
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cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Amazon Ads launches 'Make Media Magic' campaign in Australia
This month
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digital marketing
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digital advertising
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multichannel marketing
Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.
Hoyts wins major award for cinema mobile app innovation in 2025
Last month
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smartphones
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digital transformation
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collaboration
HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.