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Dentsu Stories - Page 2

Australian Stories

Dentsu stories

Adobe launches Firefly Video Model in public beta
Marketing Technologies

Adobe launches Firefly Video Model in public beta

Adobe has launched its Firefly Video Model in public beta, enhancing its creative suite with advanced AI-driven video generation tools for professionals.

By Catherine Knowles • 3 min read • Thu, 13th Feb 2025

Global Stories

Dentsu stories

Dentsu ANZ appoints Danica Bellchambers to lead AI
Data Analytics

Dentsu ANZ appoints Danica Bellchambers to lead AI

Dentsu ANZ names Danica Bellchambers Chief Data & Technology Officer to unify data, tech and AI across media, creative and CX teams.

By Sean Mitchell • 3 min read • Tue, 17th Mar 2026
How to navigate a career change into tech. As a woman. In your 40s
DevOps

How to navigate a career change into tech. As a woman. In your 40s

Women in their 40s are reclaiming tech careers, proving life experience, grit and curiosity can trump age bias and fast-track reinvention.

By Mandy Bath • 5 min read • Fri, 6th Mar 2026
Snowflake unveils Cortex Code AI agent for developers
DevOps

Snowflake unveils Cortex Code AI agent for developers

Snowflake launches Cortex Code, an AI coding agent that embeds Snowflake-aware assistance into developers' everyday tools and workflows.

By Sofiah Nichole Salivio • 5 min read • Wed, 4th Feb 2026
The Brief unveils AI toolkit to boost agency content output
Marketing Technologies

The Brief unveils AI toolkit to boost agency content output

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

By Sean Mitchell • 3 min read • Wed, 19th Nov 2025
Exclusive: The future of creative agencies as platforms
Digital Transformation

Exclusive: The future of creative agencies as platforms

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Adobe brings conversational AI Assistant to Express for creators
Marketing Technologies

Adobe brings conversational AI Assistant to Express for creators

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Forrester predicts agency mergers, job cuts & creator growth
Marketing Technologies

Forrester predicts agency mergers, job cuts & creator growth

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

By Catherine Knowles • 4 min read • Thu, 2nd Oct 2025
Adobe debuts AI tools for large-scale customer experience
Customer Experience

Adobe debuts AI tools for large-scale customer experience

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

By Sean Mitchell • 3 min read • Tue, 17th Jun 2025
Dentsu integrates eye-tracking data for media planning
Customer Experience

Dentsu integrates eye-tracking data for media planning

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

By Jed Nykolle Harme • 3 min read • Tue, 10th Jun 2025
MiQ unveils Sigma AI platform to unify programmatic advertising
Hyperscale

MiQ unveils Sigma AI platform to unify programmatic advertising

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

By Catherine Knowles • 4 min read • Fri, 6th Jun 2025
Transparency urged to build stronger client-agency trust
Unified Communications

Transparency urged to build stronger client-agency trust

Helen Johnson, Tangram's founder, urges agencies to boost transparency in client relationships, citing that 40% of clients may switch partners within six months.

By Shannon Williams • 4 min read • Wed, 7th May 2025
Adobe unveils new Firefly app with expanded AI content tools
Marketing Technologies

Adobe unveils new Firefly app with expanded AI content tools

Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025

Stories from Other Regions

Dentsu stories

Merkle Aotearoa names Stéphan Willemse Head of Digital Experience
Digital Transformation

Merkle Aotearoa names Stéphan Willemse Head of Digital Experience

Merkle Aotearoa has appointed Stéphan Willemse as Head of Digital Experience to enhance customer experience through innovative, integrated digital solutions.

By Melvin Hipolito • 3 min read • Thu, 14th Aug 2025
UK shoppers regain confidence as in-store ads & loyalty rule
Marketing Technologies

UK shoppers regain confidence as in-store ads & loyalty rule

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

By Shannon Williams • 3 min read • Fri, 11th Jul 2025
Co-op app pre-installed on Samsung phones in UK tie-up
Unified Communications

Co-op app pre-installed on Samsung phones in UK tie-up

Co-op has partnered with Dentsu to pre-install its membership app on over 20,000 Samsung devices in the UK, enhancing user engagement and convenience.

By Sean Mitchell • 2 min read • Fri, 31st Jan 2025
Santander appoints dentsu for global SME trade platform
Marketing Technologies

Santander appoints dentsu for global SME trade platform

Santander has appointed dentsu to enhance its international growth platform for SMEs, targeting 45 markets over the next five years.

By Sean Mitchell • 3 min read • Mon, 25th Nov 2024