Customer retention stories

Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.

SaaS security innovator, AppOmni, has notched up a whopping 116% year-on-year revenue growth, securing a quarter of Fortune 100 companies and 249 million global users.

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

Rapid7 reveals Softcat, Integrity360 and Saepio Solutions as standout winners in its 2024 Partner Awards, lauding their proactive collaboration in enhancing customer cyber security.

Atlas collaborates with datascalehr to overhaul its global payroll and HR management systems, leveraging its AI-native technology for data accuracy upgrades.

Singaporeans prioritise simple, secure online experiences, with 73% considering a brand switch for passwordless logins, reveals a survey by Ping Identity.

Lifecycle Software unveils mark-challenging platform, NEXUS, offering 'first of its kind' MVNE capabilities; promising swift, cost-effective market entry for aspiring MVNOs.

NormCyber, a Fareham-based risk management firm, rolls out an Incident Response Readiness Assessment service to combat a 64% rise in cyber incidents by simulating attacks and fine-tuning their response.

US firm Legit Security expands its executive team with the appointment of Justin Bradley as VP of Customer Success, reinforcing the ASPM pioneer's dedication to customer development and retention.

Meet Ameya Talwalkar, the Founder and CEO of Cequence Security, who are transforming digital security with its innovative and comprehensive approach to API vulnerabilities.

PayPal enhances payment solutions for Australian SMBs, integrating options like Apple Pay and Google Pay. This expansion aims to improve the shopping experience and retain customers.

Cyber risk firm, NormCyber, appoints four senior executives to bolster expansion plans and introduces new partnerships and offerings to expand its services in Europe.

VeUP bolsters senior leadership by appointing industry veteran Damian Skendrovic as General Manager for the EMEA region, signifying their commitment to growth and expansion.

Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.

Following a 52% surge in bookings, global AP automation leader Basware reveals expansive growth strategy, with a firm focus on AI innovation, customer growth, and fraud prevention.

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

Leading bubble tea chain Gong cha England allies with hospitality IT provider Redcat to bolster its UK expansion, aspiring to raise stores from 12 to 16 by 2024.

Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.

Medallia, Inc. unveils Medallia Agile Research, an advanced self-service market research tool integrated into its Experience Cloud, aimed at enabling fast, comprehensive surveys and data collection while preserving the integrity of an organisation's data history.

SmarTone, Hong Kong's leading 5G network, and Infovista dramatically enhance customer experience and network performance by utilising Infovista's innovative Ativa solution.

SecurityBridge, a global SAP security provider, experienced some remarkable growth in 2023, doubling its revenue.

Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.

Amidst economic woes, 9 in 10 businesses plan to revamp their loyalty schemes by 2027, with 65% expected to replatform.

Weather forecasting firm, Salient Predictions, joins the Insurtech Vanguards programme, advancing insurers' response to climate change with prediction technology.