TechDay Australia - Australia's technology news network

Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Navigating the ethics of AI in business writing
Last week
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data privacy
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transparency
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content creation
As AI tools revolutionise business writing, PR professionals must address ethical challenges like authenticity, accuracy, and job security in communications.
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OPPO unveils Reno13 Series in New Zealand with AI features
Last week
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smartphones
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gaming
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digital entertainment
OPPO has launched the Reno13 Series in New Zealand, offering cutting-edge design and AI features, with the Reno13 Pro priced at NZD $1399.
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Knowby unveils AI platform revolutionising instruction content
Last week
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genai
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ai
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edtech
Knowby has unveiled Knowby AI, a groundbreaking platform that simplifies the creation of instructional content using multimodal generative AI technology.
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Adobe Summit 2025: Creativity for all as Shantanu Narayen hails ‘Golden Age’ of design
Last week
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
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Kentico unveils AIRA, its AI-driven marketing solution
Last month
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martech
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ueba
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cdp
Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.
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Game review: Assassin’s Creed Shadows (PS5)
Last month
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gaming
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digital entertainment
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ubisoft
Assassin’s Creed Shadows, set in stunning Feudal Japan, offers dual protagonists and action RPG elements, blending nostalgia with fresh gameplay mechanics.
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Adobe AI: Sensei and Firefly empower the many, challenge the few
Last month
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martech
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genai
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ai
As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.
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Legend AI & T&B Media join forces for artist support
Last month
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physical security
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intellectual property
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content creation
Legend AI has partnered with T&B Media Global to help artists protect and monetise their AI-generated work, enhancing digital legacies across Southeast Asia.
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Netgear joins DPP to advance media & tech collaboration
Last month
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collaboration
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netgear
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content creation
NETGEAR has joined the DPP, aiming to enhance its role in next-gen content creation and distribution, leveraging its expertise in network technology.
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Former JWT CEO launches AI platform for marketing content
Last month
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
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AI predicted to reshape Australian content creation by 2025
Last month
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ai
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instagram
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social media
A new report reveals that 34% of Australian content creators foresee AI reshaping their industry by 2025, stirring excitement and apprehension alike.
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Majority of UK teachers rely on AI, despite training gap
Last month
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edutech
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it training
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ai
A significant 60% of UK teachers are now integrating artificial intelligence into their work, revealing a major shift in educational practices, according to Twinkl.
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Exclusive: Seagate’s Jeff Park on AI, data growth, and the future of storage
Last month
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edge computing
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power / energy
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ai
Seagate's Jeff Park warns that AI-driven data demands will double by 2028, challenging firms to rethink storage solutions amid escalating needs.
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Charlotte Tilbury & Huda Beauty lead UK beauty brands
Last month
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digital engagement
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instagram
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social media
Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.
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Adobe Summit 2025: Digital innovation set to light up Las Vegas
Last month
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data analytics
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digital transformation
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martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
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Game review: Civilization VII (PC)
Last month
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gaming
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reviews
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digital entertainment
After a nearly decade-long wait, Civilization VII has finally launched, offering new challenges and mechanics in a visually stunning strategy game.
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Crisis communications in the AI era – Are you ready for the new robots, machines and engines?
Last month
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digital transformation
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cx
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martech
As AI revolutionises our lives, companies must prepare for its impact on crisis management, addressing risks and harnessing opportunities to protect their reputation.
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OPPO to launch Reno13 Series in New Zealand on 27 March
Last month
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smartphones
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oppo
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photography
OPPO is set to unveil its Reno13 Series in New Zealand on 27 March, featuring advanced AI capabilities and a unique design for the mid-range market.
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Photoshelter unveils new tool to streamline UGC collection
Fri, 28th Feb 2025
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cx
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martech
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digital marketing
PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.
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Adobe launches Photoshop app for iPhone, Android soon
Wed, 26th Feb 2025
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smartphones
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martech
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adobe
Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.