TechDay Australia - Australia's technology news network

Content Creation stories - Page 8

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Australians sceptical about digital content reliability says study
Fri, 7th Jun 2024
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martech
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genai
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ai
Adobe's latest study reveals 77% of ANZ consumers struggle to verify online content's trustworthiness, impacting media consumption and election integrity.
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UK businesses see 449% rise in AI spending with ChatGPT leading
Fri, 7th Jun 2024
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fintech
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productivity
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spend management
UK businesses have ramped up their AI spending by 449% in Q1 2024, with 63% of investments directed at OpenAI's ChatGPT.
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NVIDIA unveils AI assistant tech & advanced RTX laptops
Thu, 6th Jun 2024
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slm
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genai
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ai
NVIDIA reveals groundbreaking AI assistant tech and cutting-edge RTX laptops at Computex 2024, promising enhanced gaming, application experiences, and content creation.
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Digital content and the race to win ‘audience attention’
Wed, 5th Jun 2024
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martech
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microsoft
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sales
With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.
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Dastan names Katy Koob as VP of Revenue to lead growth
Wed, 5th Jun 2024
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blockchain
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ai
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content creation
Dastan names Katy Koob as Vice President of Revenue, leveraging her Web3 and AI expertise to drive growth and lead the launch of the blockchain-based Content+.
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M-Cube debuts 'Green Signage' to cut energy use by half
Fri, 31st May 2024
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power / energy
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cleantech
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sustainability
M-Cube has launched its 'Green Signage' protocol, promising to cut digital signage energy use by up to 50%, aligning with new EU sustainability regulations.
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New Relic report underscores rising observability in IT, telecoms
Wed, 29th May 2024
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uc
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edge computing
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ai
New Relic's latest report reveals that 43% of IT and telecom professionals attribute observability's growing importance to AI adoption, with 56% favouring a single observability platform.
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AI in media & entertainment market to reach USD $51.37 billion
Wed, 29th May 2024
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data analytics
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digital transformation
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digital entertainment
The artificial intelligence in media and entertainment market is set to rise from USD $10.24 billion in 2024 to USD $51.37 billion by 2034, driven by a 17.5% CAGR.
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Asus unveils AI-powered Vivobook S 15 with Snapdragon X Elite
Fri, 24th May 2024
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genai
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ai
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ai pc
ASUS has released the AI-powered Vivobook S 15, a collaboration with Microsoft and Qualcomm, now available for pre-order in Australia.
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Intel's new Lunar Lake processors to power 80+ laptop designs
Tue, 21st May 2024
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gaming
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digital entertainment
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ai
Intel's upcoming Lunar Lake processors will be featured in over 80 new laptop designs, delivering over three times the capability of previous generations.
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Western Digital unveils world's highest capacity portable 6TB HDDs
Tue, 21st May 2024
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cloud services
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wd
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western digital
Western Digital unveiled the world's highest capacity 2.5-inch portable HDDs, including a 6TB WD My Passport, WD_BLACK P10 Game Drive, and SanDisk G-DRIVE ArmorATD.
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SQREEM acquires TotallyAwesome, strengthens ethical youth marketing
Fri, 17th May 2024
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ai
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edge ai
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content creation
Singapore-based SQREEM Technologies has acquired TotallyAwesome, enhancing their AI-driven marketing platform targeting youth, while aiming for ethical engagement.
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Storyteq retains top spot in Gartner's Magic Quadrant for CMP
Thu, 16th May 2024
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supply chain
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heineken
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content creation
Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.
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AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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ai models
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instagram
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
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Andrew Swinand appointed new CEO of Inspired Thinking Group
Tue, 14th May 2024
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martech
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content creation
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modernisation
Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.
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TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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adobe
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
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Alteryx uncovers public vs business opinion of GenAI in new study
Thu, 9th May 2024
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genai
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ai
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ai ethics & governance
Alteryx genAI perception study reveals 80% of businesses see value in generative AI, whilst 43% of the public remains sceptical, expressing fears over its future use.
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Digital 2024 Statshot shows Aussies lag in global gaming trends
Tue, 7th May 2024
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gaming
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digital entertainment
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meltwater
The Digital 2024: April Statshot reveals a booming global engagement in gaming, with an unexpected lag in participation from Australia’s robust industry.
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Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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social media
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
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Laserfiche announces AI tool, supercharging productivity in firms
Mon, 6th May 2024
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data privacy
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productivity
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content creation
Laserfiche launches AI-powered document summarisation tool, expected to drive up productivity by streamlining complex data processing tasks across organisations.