B2C stories

Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

Saviynt has appointed Tim Mooney as Executive Advisor, bringing over 40 years of IT and cybersecurity experience to guide clients in identity transformation.

Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.

FedEx readies for a festive surge in Asia Pacific, utilising tech solutions and a workforce of 28,000 to ensure seamless deliveries during peak shopping.

Singapore's Secretlab partners with Fluent Commerce to upgrade its Order Management System, enhancing global digital operations for improved customer experience.

Ymobile has launched as the UK's first data-led eSIM MVNO, offering flexible data plans and addressing the environmental impact of traditional SIM cards.

CellPoint Digital has promoted Michael Sørensen to CTO and Steven Osei to CMO, enhancing their leadership amid rapid fintech industry changes.

Netcore Cloud appoints Siddharth Gopalkrishnan as COO to drive goal of USD $200 million ARR in three years, enhancing its global strategy and market presence.

Commercetools now offers its products on AWS Marketplace, streamlining digital commerce for businesses by enabling easier procurement, deployment, and cost management.

Salesforce's new Commerce Cloud integrates B2C, DTC, B2B, and more on a unified AI-powered platform, featuring autonomous agents for enhanced customer experiences.

Sendcloud appoints Christopher Dughieri as CPTO to bolster its European shipping platform, with a focus on enhancing delivery options for merchants and consumers.

Trustwave's latest report unveils a surge in ransomware and tech-based attacks on professional services firms, stressing the urgent need for stronger cybersecurity measures.

Till Payments aligns with BigCommerce to offer retailers seamless payment processing, merging online and offline transactions for enhanced efficiency and security.

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

Forrester's 2024 IAM report highlights AI's growing role in security, the rise of passwordless authentication, and the emergence of B2B IAM solutions.

A new report by Signicat and Consult Hyperion reveals the growing threat of AI-driven identity fraud across Europe, urging financial institutions to boost their defences.

Salesforce unveils new Commerce Cloud innovations to streamline B2B and B2C operations, promising seamless and personalised shopping experiences across all channels.

GoCardless has appointed Jolawn Victor as Chief Growth Officer, leveraging her vast experience in tech and growth marketing to support its global expansion.

Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.