B2C stories - Page 2

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.

BigCommerce unveils Catalyst, a next-generation storefront technology set to transform the way brands and retailers operate headless storefronts.

UK telecoms giant, BT Group, launches AI and blockchain services in collaboration with cloud specialist, Optiva, targeting banking, healthcare and insurance sectors.

Liz Oakes, former Mastercard executive and payments industry veteran, joins the board of Mangopay, the payment infrastructure provider, as Non-Executive Director, as the firm embarks on a growth phase across Europe.

Ping Identity's PingOne Cloud Platform and ForgeRock Identity Cloud named Leaders in Gartner's 2023 Access Management Quadrant.

Digital commerce entity, Spryker, teams up with global provider of tax tech solutions, Vertex, to offer scalable, automated tax services.

Antavo, the loyalty platform, has been recognised in the Gartner Market Guide for Loyalty programme Vendors for 2023.

Australian VR company Fidelity is revolutionizing online shopping with virtual experiences and major retail partnerships.

Trustwave SpiderLabs releases report on cyber threats facing financial services sector, equipping organisations with mitigation strategies.

In 2019, StarHub set out to launch an MVNO offering that would offer their customers complete control of their mobile service at their fingertips.

Data-rich generative artificial intelligence will drive modern-day business automation, says Lee Chin Jian, vice president at DAI Magister.

One of the most significant challenges CSPs face is using services sourced from partners to enrich the value they offer their customers.

BigCommerce expands its engineering team and leverages the growing partner ecosystem to equip B2C and B2B merchants with modernised eCommerce experiences.

Twilio’s annual customer engagement report finds customer engagement investments increase brands’ resilience by boosting revenue and improving customer loyalty.

Global security leader Gallagher appointed Melissa Vidakovic as the new Marketing Director for Americas, bringing tech and software marketing expertise.

The Marketing Society has announced its new leadership for its Hong Kong hub, with Natalie Truong as Chair and Hina Wainwright as Vice Chair.

Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.

FedEx launches Picture Proof of Delivery service in Asia Pacific, starting in New Zealand, providing customers with delivery location photos.

This partnership supports both Zai and CurrencyFair's product suite, with better coverage across the global payments ecosystem.