B2B Marketing Stories - Page 6

Australian Stories

B2B Marketing stories

The death of the backlink: Why PR is now the most powerful SEO tool you have

AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.

By Cooper Frost • 4 min read • Mon, 4th May 2026

Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

For CIOs, independent coverage can reveal whether a vendor's online prominence reflects real market traction or just polished marketing.

By Mark Tarre • 6 min read • Wed, 22nd Apr 2026

Global Stories

B2B Marketing stories

Fintech

ThreatDown names finance & marketing chiefs to drive growth

The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 7th May 2026

Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026

Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026

Digital Transformation

Spalba appoints Erica Seo as Business Head for APAC

Rising demand for cross-market corporate events has prompted Spalba to deepen its APAC push, with Singapore as the regional hub.

By Sean Mitchell • 3 min read • Tue, 28th Apr 2026

Document Management

Hyland appoints Tracy Roccasalva as Marketing Chief

The appointment comes as software groups race to prove AI can drive customer deployments, not just trials, in the enterprise content management market.

By Sofiah Nichole Salivio • 3 min read • Tue, 28th Apr 2026

Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026

Digital Transformation

Code and Theory appoints JJ Schmuckler as President

The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.

By Sofiah Nichole Salivio • 3 min read • Thu, 23rd Apr 2026

DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Thu, 23rd Apr 2026

Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Wed, 22nd Apr 2026

Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Tue, 21st Apr 2026

Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Wed, 15th Apr 2026

Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 14th Apr 2026

Stories from Other Regions

B2B Marketing stories

Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • Wed, 6th May 2026

Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Fri, 1st May 2026

Digital Transformation

AI saves marketers time but not strategy, survey says

Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.

By Sofiah Nichole Salivio • 4 min read • Thu, 30th Apr 2026

Social Media

Build or buy? How companies should manage external communications

For many B2B firms, a hybrid communications model is cheaper than hiring in-house specialists and offers sharper market insight across Southeast Asia.

By Patrick Keenan • 4 min read • Tue, 28th Apr 2026