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B2B Marketing stories

Global tech & marketing leaders plan for budget increases
Customer Experience

Global tech & marketing leaders plan for budget increases

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester's Planning Guides reveal.

By Shannon Williams • 3 min read • Wed, 7th Aug 2024
Inspira Enterprise appoints Arvind Lakshmiratan as CMO
Firewalls

Inspira Enterprise appoints Arvind Lakshmiratan as CMO

Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.

By Imee Dequito • 2 min read • Mon, 29th Jul 2024
Becca Toth becomes Senior VP & CMO at Hyland
Partner Programmes

Becca Toth becomes Senior VP & CMO at Hyland

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

By Imee Dequito • 3 min read • Wed, 24th Apr 2024
PPRO confirms key appointments ahead of new growth era
Marketing Technologies

PPRO confirms key appointments ahead of new growth era

Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.

By Sean Mitchell • 2 min read • Wed, 7th Feb 2024
Email's impact in marketing mix lessens, diversified outreach vital
Data Analytics

Email's impact in marketing mix lessens, diversified outreach vital

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

By Kaleah Salmon • 3 min read • Thu, 1st Feb 2024
Forrester predicts genAI-powered growth for APAC businesses in 2024
Robotics

Forrester predicts genAI-powered growth for APAC businesses in 2024

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

By Catherine Knowles • 3 min read • Wed, 25th Oct 2023
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Unified Communications

Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

By Sean Mitchell • 3 min read • Thu, 21st Sep 2023
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Marketing Technologies

Exclusive: Filament drives MDF efficiencies for vendors and channel partners

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

By Zach Thompson • 3 min read • Fri, 24th Mar 2023
Video: 10 Minute IT Jams - An update from n3 Hub
Data Analytics

Video: 10 Minute IT Jams - An update from n3 Hub

Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.

By Zach Thompson • 5 min read • Mon, 13th Mar 2023
Sana develops AI-driven recommendations for B2B buying
Marketing Technologies

Sana develops AI-driven recommendations for B2B buying

Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.

By Gaurav Sharma • 3 min read • Fri, 14th Oct 2022
Introducing Ultimate Guides, TechDay's new editorial features
Hyperscale

Introducing Ultimate Guides, TechDay's new editorial features

TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.

By Zach Thompson • 2 min read • Fri, 23rd Sep 2022
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Cloud Services

Optimizely (Welcome) named Leader in Gartner Magic Quadrant

Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.

By Zach Thompson • 3 min read • Thu, 24th Mar 2022
PPDS appoints Alison Maxson as Marketing Manager
EduTech

PPDS appoints Alison Maxson as Marketing Manager

PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.

By Zach Thompson • 1 min read • Mon, 14th Mar 2022
Video: 10 Minute IT Jams - Who is dotdigital?
Data Analytics

Video: 10 Minute IT Jams - Who is dotdigital?

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

By Nick Forrester • 5 min read • Wed, 6th Oct 2021
Video: 10 Minute IT Jams - Who is Seismic?
Customer Relationship Management

Video: 10 Minute IT Jams - Who is Seismic?

Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.

By Nick Forrester • 6 min read • Fri, 16th Apr 2021
B2B marketing: Solving the big five challenges
Marketing Technologies

B2B marketing: Solving the big five challenges

Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.

By Staff Writer • 6 min read • Mon, 1st Mar 2021
Social media plays important part in B2B decision-making - Hootsuite report
Social Media

Social media plays important part in B2B decision-making - Hootsuite report

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

By Sara Barker • 2 min read • Fri, 30th Oct 2020
Personal touch goes a long way for B2B customers, study finds
Customer Relationship Management

Personal touch goes a long way for B2B customers, study finds

New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.

By Catherine Knowles • 2 min read • Tue, 21st Apr 2020

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