B2B Marketing stories

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.

LinkedIn has launched sponsored newsletters to help marketers boost readership and engagement, seeing a 59% rise in newsletter publications and a 47% increase in engagement over the past year.

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.

Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

When preparing for an Editor interview with our team, here is the basic information you should know.

Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.

IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.

Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.

Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.

PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.