AVOD Stories

Australian Stories

AVOD stories

Bigdatr adds connected TV ad monitoring in Australia

Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.

By Sean Mitchell • 4 min read • Wed, 1st Jul 2026

Global Stories

AVOD stories

Marketing Technologies

Amazon Ads expands Prime Video formats in Australia

More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.

By Sean Mitchell • 4 min read • Last month

Personalisation

TiVo launches Agent TiVo for AI entertainment discovery

Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Artificial Intelligence

UK & US viewers ignore most non-skippable video ads

Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.

By Sofiah Nichole Salivio • 4 min read • Wed, 26th Aug 2026

Social Media

MovieMe launches pay-per-minute streaming platform

Subscription-fatigued viewers in more than 90 countries can now pay only for time watched as MovieMe shares 70% of viewing revenue with creators.

By Sofiah Nichole Salivio • 3 min read • Tue, 18th Aug 2026

Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Mon, 20th Jul 2026

Digital Transformation

Asia-Pacific short drama apps surge as sessions jump 452%

User spending and engagement are accelerating in Asia-Pacific, where short drama apps now deliver the world's highest revenue per monthly active user.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 15th Jul 2026

Digital Transformation

Audiences are cycling, not stacking: The new retention equation in media and entertainment

Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.

By Braze • 6 min read • Thu, 11th Jun 2026

Streaming

Nexxen launches Smart TV home screen ads in Asia-Pacific

Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.

By Sean Mitchell • 4 min read • Thu, 28th May 2026

Brightcove

Brightcove launches AI tools for video ad targeting

Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026

Marketing Technologies

IAS launches Total TV for connected TV transparency

Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.

By Sofiah Nichole Salivio • 4 min read • Tue, 28th Apr 2026

Marketing Technologies

OpenX expands News Australia deal for Tubi CTV ads

Australian advertisers will gain wider programmatic access to Tubi’s ad-supported TV audience as connected TV spending climbs towards AUD $2 billion by 2029.

By Sofiah Nichole Salivio • 3 min read • Fri, 17th Apr 2026