Augmented Reality (AR) stories

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.

TeamViewer unveils DEX Essentials to extend digital employee experience tools to SMBs, enhancing IT management and workplace efficiency at any size.

VeVe and Lucasfilm launch a new Star Wars digital collectible series featuring Stormtrooper helmets and AR Podracers, priced from USD $10, to celebrate May the 4th.

Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.

A study reveals a 29-point optimism gap between European business leaders and the public on emerging tech, highlighting trust and transparency issues.

LG Electronics secured 35 awards at the 2025 Red Dot Design Award, including Best of the Best for its wireless transparent OLED T TV.

VeVe and YG Entertainment launch a new BLACKPINK digital collectibles series featuring AR tech, offering fans interactive 3D assets of JISOO, JENNIE, ROSÉ, and LISA.

In the coming decade, AI and automation will transform IT careers, prioritising green tech and driving professionals towards pivotal roles in business strategy.

TeamViewer has unveiled its advanced spatial computing solution at Hannover Messe 2025, enhancing training in manufacturing with AR technology.

Alcatel-Lucent Enterprise has unveiled its Private 5G solution, powered by Celona, to enhance IoT connectivity in complex enterprise environments.

Binance has unveiled a fan-designed race helmet for F1 driver Pierre Gasly, showcased in a stunning mural by street artist Matt Adnate in Melbourne.

NFTs are evolving beyond digital art, impacting sectors like music and finance, and offering unique opportunities for ownership in the digital future.

VeVe has launched the HAZARD: ODDY series in collaboration with Korean artist Jonghun Ha, merging physical and digital art through blockchain technology.

Siemens Digital Industries Software and the University of Michigan have launched an online course on additive manufacturing with metals, aiming to broaden access and knowledge.

Despite hefty investments from Apple and Meta, a Forrester report reveals slow XR adoption, with only 35% of informed leaders deploying the technology.

Hitachi Vantara partners with Manor Lodge School in Hertfordshire to enhance its IT infrastructure, eliminating outages and enabling advanced technologies.

The Wireless Broadband Alliance has unveiled new guidelines for implementing L4S technology in Wi-Fi, aiming to enhance low-latency applications like cloud gaming and VR.

Cloudinary has launched Cloudinary 3D, a new platform designed to help e-commerce brands enhance product presentation through immersive 3D and AR experiences.

Hologram Media Network has launched the first continuous holographic advertising network across 30 malls, featuring interactive experiences like Sonic the Hedgehog 3.