Advertising Technologies (Adtech) stories - Page 2

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.

Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.

Realestate.com.au debuts a ChatGPT app, letting Australian buyers search and refine property listings through conversational queries.

LoopMe plugs 23m Australian audience profiles into Evorra's marketplace, enabling AI-powered segment building and activation across channels.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

Most Australians doubt the under-16 social media ban has made the internet safer, with many expecting teens to bypass the new rules.

JB Hi-Fi teams with Retail MediaWorks to launch Australia's first consumer electronics-focused retail media network across its 207-store empire.

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

Hireup launches a national campaign starring its own community, challenging tokenistic disability portrayals across Australian screens.

Cybersecurity leaders warn boards must treat data privacy as a strategic imperative as AI drives explosive growth in personal data use.

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.

Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.

Springboards' new ad warns rapid generative AI may erode originality in advertising, narrowing creative choices and raising copyright risks.

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.