Adidas stories - Page 2

Adidas is launching its first physical shoe collection linked to its NFT series with STEPN GO, featuring 1,200 limited-edition Ultraboost 5 running shoes.

Rithum has appointed Suzin Wold as Chief Marketing Officer and Mike Vantusko as Chief Financial Officer to strengthen its leadership team.

Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.

Globality secures the World Procurement Award for Best Procurement Technology Provider, lauded for its AI platform that delivers 20% cost savings and boosts efficiency by 70%.

In a clash of titans, Monster Adidas headphones aim to usurp Beats with style and an audio-sharing feature, despite minor quality gripes.

Google, in collaboration with Adidas, has unveiled 'Smart Shoes,' motion-sensing trainers with built-in speakers, signalling a new era in wearable tech.

adidas miCoach for Xbox 360 and Kinect brings professional, tailored fitness to the living room, targeting serious athletes with a high-tech approach.