Adidas stories - Page 2

Globality secures the World Procurement Award for Best Procurement Technology Provider, lauded for its AI platform that delivers 20% cost savings and boosts efficiency by 70%.

In a clash of titans, Monster Adidas headphones aim to usurp Beats with style and an audio-sharing feature, despite minor quality gripes.

Google, in collaboration with Adidas, has unveiled 'Smart Shoes,' motion-sensing trainers with built-in speakers, signalling a new era in wearable tech.

adidas miCoach for Xbox 360 and Kinect brings professional, tailored fitness to the living room, targeting serious athletes with a high-tech approach.

Adidas faced backlash over All Blacks jerseys priced higher in New Zealand than the US, highlighting how globalisation is reshaping local markets.