About Sofiah Nichole
Sofiah Nichole Salivio
News Editor
Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.
Stories by Sofiah Nichole - Page 3
HubSpot launches AI tools to tackle search decline
Last week
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crm
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cx
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martech
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
Rithum launches SupplyExplorer to speed supplier discovery
Last week
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digital transformation
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martech
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commerce systems
Rithum rolls out SupplyExplorer as retailers face pressure to widen assortments and cut supplier sourcing delays.
Emerson & OPSWAT strike global reseller deal for OT patching
Last week
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ransomware
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digital transformation
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advanced persistent threat protection
Emerson deepens its cybersecurity push with OPSWAT, adding OT patch management to the Ovation platform as utilities face rising attack pressure.
OpenSearch 3.6 debuts with new observability stack
Last week
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devops
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apm
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open source
OpenSearch 3.6 lands as first LTS release with new observability stack, APM and agent tools for search, tracing and relevance tuning.
Protectors Edge book applies security lessons to leadership
Last week
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physical security
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risk & compliance
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management
Protective intelligence experts launch leadership book for executives facing rising threats and boardroom pressure.
Emergent launches Wingman AI agent for workplace tasks
Last week
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saas
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crm
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digital transformation
Emergent unveils Wingman, an always-on AI agent for email, scheduling and sales support as Australian firms seek to ease admin pressure.
OpenX expands News Australia deal for Tubi CTV ads
Last week
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martech
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digital media
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svod
OpenX widens News Australia partnership to let programmatic buyers access Tubi's connected TV inventory as Australia's CTV ad market surges.
Subco completes SMAP cable splice on Sydney-Perth link
Last week
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network infrastructure
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hyperscale
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dc
SUBCO finishes final splice on Australia's 5,000km SMAP cable, moving the Sydney-to-Perth system into testing before it enters service.
BYRDLI unveils bookable Utah trip with travel creator
Last week
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social media
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influencer marketing
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travel technologies
BYRDLI and Utah tourism team up with Australian creator Matt Lambley to turn a multi-region road trip into a bookable itinerary.
NeuReality taps Amazon & Maersk veteran for AI push
Last week
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saas
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hybrid cloud
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digital transformation
NeuReality adds former Amazon and Maersk executive Rotem Hershko as adviser to sharpen NR-NEXUS enterprise strategy and AI production rollout.
Liner launches Figure Generator for academic research
Last week
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edutech
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data analytics
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rpa
Liner adds Figure Generator to Scholar platform as Chief Executive Officer Luke Kim says researchers can now turn evidence into visuals in one workflow.
InMarket spotlights six brands for sales-driven campaigns
Last week
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martech
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personalisation
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cdp
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
Denodo study flags trust gap in agentic AI adoption
Last week
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virtualisation
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hybrid cloud
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data analytics
Denodo survey finds real-time data, security and context are the main barriers as firms struggle to trust agentic AI at scale.
KPMG & INSEAD launch AI governance principles for boards
Last week
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digital transformation
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risk & compliance
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ai
KPMG and INSEAD urge boards to tighten AI oversight as they warn that weak expertise could leave directors exposed to rising risk and scrutiny.
Applause appoints Aatish Salvi as Chief Technology Officer
Last week
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devops
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digital transformation
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cx
Applause appoints Aatish Salvi as Chief Technology Officer to steer AI-driven testing as the software quality specialist expands its enterprise offering.
Emergent launches Wingman AI agent for daily tasks
Last week
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crm
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digital transformation
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martech
Emergent's Wingman promises an always-on digital assistant that can juggle email, calendars and chat, while pausing for approval on bigger actions.
AI shifts IT roles towards orchestration, SolarWinds says
Last week
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hybrid cloud
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digital transformation
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it automation
SolarWinds research finds AI is pushing IT staff into more strategic oversight, as governance and trust become key to using new tools effectively.
Dayshape teams with Microsoft on AI staffing tools
Last week
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crm
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uc
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digital transformation
Dayshape, selected for Microsoft’s Agentic Launchpad, will let professional services firms query staffing, skills and project finances in Teams.
GreyOrange launches AI simulator for warehouse planning
Last week
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robots
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supply chain
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digital twins
GreyOrange's new GreyMatter Foundry simulator lets warehouse operators test automation, labour and layout scenarios before spending capital.
Versos AI & Tape Ark unlock taped video for training
Last week
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storage
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data analytics
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digital transformation
Versos AI and Tape Ark partner to turn decades of archive tape footage into searchable datasets for AI training, opening new licensing revenue.