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Stories by Dominic Vivarini

Australian Stories

Written by Dominic Vivarini

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks
Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • This month
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • This month
A smarter way to fund your next RV without the stress
Opinion

A smarter way to fund your next RV without the stress

Flexible finance can ease the upfront burden for Sydney buyers, making RV ownership more manageable while protecting long term budgets.

By Dominic Vivarini • 5 min read • This month
Closing the gap between where loss happens and where it's felt
Airlines

Closing the gap between where loss happens and where it's felt

Families in New South Wales face legal, logistical and emotional hurdles when a loved one dies overseas, making repatriation support vital.

By Dominic Vivarini • 5 min read • This month
Why simplicity is becoming more important in final arrangements
Opinion

Why simplicity is becoming more important in final arrangements

Families are finding that simpler farewells can ease grief, cut costs and make room for more personal, meaningful tributes.

By Dominic Vivarini • 5 min read • This month
How custom cupcakes bring personality to every celebration
Marketing Technologies

How custom cupcakes bring personality to every celebration

Hosts are using personalised desserts to make celebrations feel more thoughtful, while giving guests easier serving and more flavour choice.

By Dominic Vivarini • 5 min read • This month
How technology is reinventing the locum doctor in Australia
Health Technologies

How technology is reinventing the locum doctor in Australia

App-based marketplaces and telehealth tools are easing Australia’s doctor shortage, giving locums more control while improving care in remote areas.

By Dominic Vivarini • 5 min read • Last month
How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.

By Dominic Vivarini • 8 min read • Last month
Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

For CIOs, independent coverage can reveal whether a vendor’s online prominence reflects real market traction or just polished marketing.

By Dominic Vivarini • 6 min read • Last month
Experts warn: SEO alone is no longer enough for online visibility
Marketing Technologies

Experts warn: SEO alone is no longer enough for online visibility

AI-generated answers are reducing clicks to websites, forcing businesses to optimise for being cited in results as well as ranked.

By Dominic Vivarini • 3 min read • Mon, 30th Mar 2026

Stories from Other Regions

Written by Dominic Vivarini