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Australian Stories

New Chief Product Office at TrafficGuard will focus on global growth
eCommerce

New Chief Product Office at TrafficGuard will focus on global growth

TrafficGuard appoints Elie Shuggi as Chief Product Officer to scale product offerings and support global growth against rampant ad fraud.

By Mitchell Hageman • 2 min read • Fri, 18th Nov 2022

Global Stories

TrafficGuard: ad fraud on track to triple this year
Optus

TrafficGuard: ad fraud on track to triple this year

Traffic Guard says Australian businesses must be serious about tackling ad fraud, with the number of attacks predicted to triple this year.

By Kaleah Salmon • 3 min read • Tue, 4th Jul 2023

Stories from Other Regions

Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
Marketing

Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters

Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.

By Chad Kinlay • 5 min read • Fri, 21st Nov 2025