Storytelling stories

Google launches Flow, an AI tool designed to help filmmakers craft cinematic scenes using generative AI models Veo, Imagen, and Gemini.

Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.

Skillsoft appoints Raianne Reiss as Chief Marketing Officer to lead global marketing, aiming to enhance brand and drive growth amid digital transformation.

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

A boutique agency in Auckland has excelled in navigating New Zealand's challenging media landscape, providing invaluable PR services for small and multinational firms alike.

Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.

Recent shifts in business culture are elevating learning and development, with over 60% of leaders in Australia and New Zealand increasing budgets to enhance employee skills.

Crunchyroll, Aniplex and PlayStation Productions are set to produce an anime series based on the acclaimed game Ghost of Tsushima, premiering in 2027.

Manifold Valley, a Los Angeles start-up, is pioneering hyper-realistic digital humans for triple-A video games, blending AI with artistic performance capture.

Square Enix has launched Dragon Quest III 2D Remake, enhancing visuals for modern consoles while retaining classic gameplay elements and a £95 price tag.

Lego Horizon Adventures, now available for PS5, Nintendo Switch, and PC, offers a fun, kid-friendly take on the Horizon series with engaging gameplay.

AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.

A surge in cyberattacks prompts Australia to strengthen their digital defence, aiming to utilise education and a 'human factor' to thwart attacks amid rising hacker innovation.

Exploring cognitive empathy, storytelling and the need for greater female representation in technology, with a focus on the unique skills women bring to the industry.

Adobe introduces an intelligent audio experience in its Premiere Pro software beta version, promising to speed up editing and facilitate workflows ahead of the 2024 Sundance Film Festival.

IDC FutureScape predicts Generative AI will undertake 30% of traditional marketing tasks by 2027, as APeJ propels towards a more data-driven marketing approach.

Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.

'Best Design Awards' lauds tech-influenced journalism; winners use AI & blockchain to expose obscured global truths.

Belinda Grant-Geary named Head of Yahoo Finance Australia, overseeing editorial strategy and team, reporting to Euan Black, Director of Content.