TechDay Australia - Australia's technology news network

Global Stories

Hootsuite announces acquisition of SaaS provider Sparkcentral
Software-as-a-Service

Hootsuite announces acquisition of SaaS provider Sparkcentral

Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.

By Shannon Williams • 3 min read • Tue, 12th Jan 2021
Trump social media ban too little, too late
Social Media

Trump social media ban too little, too late

Social media's suspension of Trump does little to combat online misinformation, says Reset Australia's Chris Cooper.

By Shannon Williams • 3 min read • Mon, 11th Jan 2021
Times Square brings New Year's Eve to homes around the globe
Gaming

Times Square brings New Year's Eve to homes around the globe

Organisers of the New Year's Eve Ball Drop Celebration are bringing the world's biggest party to homes around the world, live and direct from Times Square.

By Catherine Knowles • 4 min read • Thu, 31st Dec 2020
APAC consumers say firms' social media reputation matters
Social Media

APAC consumers say firms' social media reputation matters

If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.

By Staff Writer • 3 min read • Thu, 17th Dec 2020
Seismic acquires Grapevine6 social sales platform
Marketing

Seismic acquires Grapevine6 social sales platform

The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.

By Staff Writer • 3 min read • Thu, 3rd Dec 2020
Hootsuite launches integration with Dynamics 365
Customer Relationship Management

Hootsuite launches integration with Dynamics 365

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite's 150+ app ecosystem.

By Staff Writer • 2 min read • Tue, 17th Nov 2020
How NZ Labour crushed the National Party on Facebook
Marketing Technologies

How NZ Labour crushed the National Party on Facebook

National Party's broad, varied Facebook campaign may have contributed to their election loss, says digital marketing expert.

By Shannon Williams • 3 min read • Wed, 4th Nov 2020
Social media plays important part in B2B decision-making - Hootsuite report
Social Media

Social media plays important part in B2B decision-making - Hootsuite report

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

By Sara Barker • 2 min read • Fri, 30th Oct 2020
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Customer Relationship Management

Firms that use social as a 'megaphone' miss out on transformation - Hootsuite

Organisations often limit social to the marketing department, but instead it should be connected into the 'lifeblood and workflow'.

By Staff Writer • 3 min read • Wed, 23rd Sep 2020
3.96 billion people now use social media
Marketing Technologies

3.96 billion people now use social media

Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.

By Sara Barker • 3 min read • Mon, 27th Jul 2020
How to stay 'screen fit' when working at home
Hybrid & Remote Work

How to stay 'screen fit' when working at home

As home-working more than ever exhausts us digitally, maintaining a disciplined routine and actively switching off are key to avoiding screen fatigue.

By Barbara Parker • 3 min read • Tue, 5th May 2020
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Hybrid & Remote Work

Hootsuite offers free pro plan to non profits and SMBs during COVID-19

Hootsuite is offering free access to its pro plan for non-profits and small businesses until 1 July 2020 amid the COVID-19 crisis.

By Shannon Williams • 3 min read • Mon, 23rd Mar 2020
How to keep your customers engaged when introducing an integrated app strategy
Marketing

How to keep your customers engaged when introducing an integrated app strategy

Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.

By Staff Writer • 5 min read • Wed, 18th Mar 2020
Feeling lonely online? Share a pic of your pet, says psychologist
Apps

Feeling lonely online? Share a pic of your pet, says psychologist

Feeling down online? Pedigree's new app encourages Kiwis to share pet pics to combat social media negativity and improve mental health.

By Sara Barker • 3 min read • Fri, 6th Mar 2020
TikTok surpasses 40 million daily active users
Digital Entertainment

TikTok surpasses 40 million daily active users

TikTok has surged past 40 million daily active users, with new research revealing a majority of usage on Android and significant growth in the US market.

By Staff Writer • 2 min read • Wed, 4th Mar 2020
Hays: Jobseekers must 'self-disrupt' their career in 2020
IT Automation

Hays: Jobseekers must 'self-disrupt' their career in 2020

Jobseekers must take calculated risks, avoid raising salary talks too early, and highlight transferrable skills in 2020, says recruitment firm Hays.

By Shannon Williams • 5 min read • Thu, 5th Dec 2019

Stories from Other Regions

Social commerce growing in South East Asia markets
Social Media

Social commerce growing in South East Asia markets

Social commerce in South East Asia is booming, with 96% of marketers in a new survey foreseeing its growing importance over the next five years.

By Shannon Williams • 3 min read • Thu, 24th Oct 2019
#AltTextForAll: Improving the visual experience for blind & low vision people
Social Media

#AltTextForAll: Improving the visual experience for blind & low vision people

More than 6.6 billion images are uploaded to the internet every day, but for those who are blind or have low vision, it can be a massively limited experience.

By Sara Barker • 3 min read • Mon, 21st Oct 2019