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Australian Stories

SMEs slow to adopt AI despite recognising future impact
Fintech

SMEs slow to adopt AI despite recognising future impact

Despite 44% of Australian SMEs foreseeing AI's impact on their sector within five years, only 19% currently use AI tools.

By Shannon Williams • 3 min read • Tue, 28th Nov 2023
Australian shoppers heavily rely on user-generated content for purchases
eCommerce

Australian shoppers heavily rely on user-generated content for purchases

Over 80% of Australian consumers rely on user-generated content to influence purchase decisions, finds Bazaarvoice.

By Kaleah Salmon • 3 min read • Tue, 7th Nov 2023
AI to play an important role in Australian Christmas shopping
eCommerce

AI to play an important role in Australian Christmas shopping

Australian consumer spending is set to decrease this festive season due to cost-of-living pressures, says Sitecore report.

By Sean Mitchell • 3 min read • Mon, 23rd Oct 2023

Global Stories

B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
Data Analytics

B2B eCommerce firms urged to adopt B2C strategies for survival in NZ

B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.

By Shannon Williams • 3 min read • Thu, 28th Dec 2023
Influencer endorsements could harm festive sales, Storyblok suggests
Social Media

Influencer endorsements could harm festive sales, Storyblok suggests

Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.

By Catherine Knowles • 3 min read • Thu, 21st Dec 2023
Mobile banking malware threat surges globally, says Zimperium report
Malware

Mobile banking malware threat surges globally, says Zimperium report

Global mobile banking malware threats significantly rise, with 1,800 banking apps targeted in 2023, says Zimperium report.

By Catherine Knowles • 3 min read • Wed, 20th Dec 2023
Content creators earn $700m across social media platforms in 2023
YouTube

Content creators earn $700m across social media platforms in 2023

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

By Sean Mitchell • 2 min read • Sat, 16th Dec 2023
8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience
Unified Communications

8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience

8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.

By Catherine Knowles • 3 min read • Fri, 15th Dec 2023
Generative AI's rapid adoption set to revolutionise various applications by end 2023
Marketing Technologies

Generative AI's rapid adoption set to revolutionise various applications by end 2023

Report predicts pivotal shift in GenAI adoption by 2023, revolutionising varied applications and driving unprecedented growth.

By Kaleah Salmon • 3 min read • Thu, 14th Dec 2023
AI to customise cyber threats, predicts cybersecurity firm Gen
Multi-factor authentication

AI to customise cyber threats, predicts cybersecurity firm Gen

Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.

By Tom Raynel • 3 min read • Fri, 8th Dec 2023
Adobe predicts 2024 dominant creative trends in new report
Gaming

Adobe predicts 2024 dominant creative trends in new report

Adobe's 2024 Creative Trends Report reveals four key themes set to influence digital content, including photography and social media.

By Shannon Williams • 3 min read • Fri, 8th Dec 2023
Deposco unveils top eCommerce & retail trends for 2024
Customer Experience

Deposco unveils top eCommerce & retail trends for 2024

Deposco Europe's Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.

By Shannon Williams • 2 min read • Thu, 7th Dec 2023
AI technologies heighten risk of Black Friday scams in Australia
Email Security

AI technologies heighten risk of Black Friday scams in Australia

Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.

By Tom Raynel • 3 min read • Mon, 13th Nov 2023
GroupM and Criteo announce first-ever Asia Pacific partnership for omnichannel commerce
Email

GroupM and Criteo announce first-ever Asia Pacific partnership for omnichannel commerce

GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.

By Sean Mitchell • 2 min read • Thu, 26th Oct 2023
Former Exec for Hitachi Vantara Joins Proofpoint as Senior VP
Advanced Persistent Threat Protection

Former Exec for Hitachi Vantara Joins Proofpoint as Senior VP

Former Hitachi Vantara executive Mark Ablett has been appointed as Senior VP for Proofpoint in the Asia Pacific and Japan region.

By Imee Dequito • 3 min read • Tue, 24th Oct 2023

Stories from Other Regions

Survey reveals alarming rate of online scams targeting New Zealanders
Cloud Services

Survey reveals alarming rate of online scams targeting New Zealanders

Norton study uncovers that one-third of New Zealanders have fallen victim to online scams, losing an average of NZD700.72.

By Sean Mitchell • 3 min read • Fri, 3rd Nov 2023
X/Twitter targets New Zealand with new annual subscription fee
Social Media

X/Twitter targets New Zealand with new annual subscription fee

X, formerly known as Twitter, is set to charge new users in New Zealand and the Philippines an annual fee of $1 to combat spam and bot accounts.

By Sean Mitchell • 2 min read • Thu, 19th Oct 2023