Short Message Service (SMS) stories

RCS messaging in the UK has surged 65% in 2024, boosted by Apple iOS support and AI, as brands enhance customer engagement with richer, interactive chat tools.

Sinch is named a Tier 1 vendor in ROCCO’s 2024 RCS Messaging Market Impact Report, praised by operators in 64 countries for technical strength and reliability.

A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.

Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.

Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.

A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.

A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.

Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.

Endowus has teamed up with Twilio to enhance security on its digital wealth platform, addressing a surge in fraud cases with advanced verification measures.

Babeltext launches an AI-driven messaging platform aimed at breaking language barriers, enabling real-time communication in 195 languages for global users.

Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.

Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.

Sinch predicts that 2024's Black Friday and Cyber Monday will see a surge in personalised and secure communication strategies to enhance shopper engagement.

Skylo has joined forces with Deutsche Telekom and Qualcomm to successfully trial SMS over a GEO satellite, enhancing connectivity in remote European areas.

Babeltext's multilingual chat platform revolutionises business communication, translating messages across 135 languages into English for seamless customer engagement.

Sinch has surpassed 1 billion Rich Communication Services messages delivered globally in 2024, heralding a new era in business messaging.

Mobilise and Gist Mobile unveil a travel eSIM service, providing global data plans and virtual numbers across 180 countries without roaming fees.

Kudosity has launched beta testing for Rich Communication Services in the Asia Pacific, inviting businesses to enhance customer engagement through innovative messaging.

Mitel has partnered with Talkative to enhance its contact centre solutions through AI, aiming to improve customer interactions and operational efficiency.

As Australia delays its 3G network shutdown, debates arise over whether concerns about the switch-off are justified or exaggerated amid the transition.