ROI stories
LinkedIn upgrades Campaign Manager with new marketing tools
Last week
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cx
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martech
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advertising
LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.
AI challenges BFSI data infrastructure security & quality
Last week
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storage
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breach prevention
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genai
The rapid rise of artificial intelligence is straining data infrastructures in the banking sector, revealing critical challenges in security and data quality.
UK Government to cut jobs, save GBP £2bn with AI use
Last week
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edutech
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digital transformation
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genai
The UK Government's plan to cut civil service jobs and utilise AI aims to save over GBP £2 billion a year, sparking industry discussions on efficiency.
Lenovo unveils AI solution with NVIDIA to boost efficiency
Last week
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ai
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ai agents
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lenovo
Lenovo has launched the Hybrid AI Advantage with NVIDIA, aiming to enhance enterprise productivity and streamline AI integration across various business operations.
Exclusive: AI adoption accelerates as Lenovo unveils new insights for CIOs
Last week
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digital transformation
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cx
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martech
Lenovo's latest CIO Playbook highlights a shift in AI adoption towards practical investments, with spending in Asia Pacific expected to soar by 3.6 times.
Seattle AI startup Gradial secures USD $13m funding boost
Last month
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hyperscale
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ai agents
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digital marketing
Seattle-based AI startup Gradial has raised USD $13 million in Series A funding, aiming to enhance its marketing automation platform amid rapid revenue growth.
NICE named leader in IDC's 2024 conversational AI report
Last month
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uc
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cx
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martech
NICE has been recognised as a Leader in the IDC MarketScape for Worldwide Conversational Intelligence and Analytics 2024, showcasing significant market innovation.
Cynet appoints Meghan AuBuchon as chief marketing officer
Last month
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ai security
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cybersecurity
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cmo
Cynet has appointed Meghan AuBuchon as Chief Marketing Officer to enhance its global marketing strategy and boost growth amid a leadership overhaul.
Dynatrace named leader in 2025 GigaOm radar report
Last month
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devops
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data analytics
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digital transformation
Dynatrace has been named a Leader and Outperformer in the 2025 GigaOm Radar Report for Cloud Observability, showcasing its AI-powered platform's prowess.
Majority of businesses embrace AI to stay competitive
Last month
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ai
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roi
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ai adoption
New research from Tech.co reveals that 58% of businesses are adopting AI technologies, driven largely by competitive pressure and stakeholder demands.
UK tech leaders endorse AI for public sector modernisation
Last month
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digital transformation
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ai
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lenovo
UK tech leaders have welcomed the Prime Minister's pledge to reshape the state, underscoring AI's vital role in boosting public service efficiency.
Report reveals growing revenue gap in B2B content marketing
Last month
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ecm
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cx
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martech
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
Salesforce launches Agentforce 2dx to optimise AI workflows
Last month
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digital transformation
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cx
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martech
Salesforce has rolled out Agentforce 2dx, a cutting-edge digital labour platform that integrates AI agents into business workflows for enhanced efficiency.
AdZ Basket unveils AI-driven ad platform in Singapore
Last month
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paas
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digital transformation
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martech
AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.
SevenRooms launches text marketing for Aussie hospitality
Wed, 26th Feb 2025
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digital transformation
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martech
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cdp
SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.
Gallagher Security to spotlight innovation at ISC West 2025
Wed, 26th Feb 2025
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roi
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gallagher security
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partnerships
Gallagher Security is gearing up for ISC West 2025, aiming to foster industry dialogue on tailored security solutions during the event from 31 March to 4 April.
KnowBe4 platform promises up to 400% return on investment
Fri, 21st Feb 2025
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ransomware
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it training
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data analytics
A report by Hobson & Company reveals that organisations using KnowBe4's HRM platform can achieve a ROI of 200% to 400% within just 3.5 months.
UK B2B marketers face pressure to show campaign ROI
Thu, 20th Feb 2025
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data analytics
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linkedin
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b2b marketing
UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.
New metric introduced to measure value of cybersecurity
Wed, 19th Feb 2025
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financial systems
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cybersecurity
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leadership
A report by HackerOne reveals security leaders' doubts over traditional ROI metrics, introducing Return on Mitigation to better assess cybersecurity investments.
Marketers anticipate rise in content demands by 2025
Fri, 14th Feb 2025
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data analytics
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martech
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personalisation
A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.