Stories from Other Regions

Mobile ads have 'enormous potential'

A PwC report for IABNZ reveals New Zealand's mobile ad spend at NZD $632,092 in 2011, 0.18% of total online ad spend, with massive growth potential.

A PwC study predicts New Zealand's online shopping market to hit NZD $2.68 billion this year, with 34% spent on international sites.