Australian Stories

Tough times? Aussie brands need a multi-channel strategy

Diversifying across multiple channels not only provides a competitive advantage but also helps brands hedge against potential downturns.

By Dan Richardson • 4 min read • Tue, 21st Nov 2023

Hyperscale

Pattern launches Digital Shelf Tool for competitive edge

Pattern, the worldwide eCommerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool.

By Kaleah Salmon • 3 min read • Thu, 7th Sep 2023

eCommerce

Amazon passing eBay in popularity says new research

The report investigated Australian' shoppers' changing eCommerce habits and the latest digital marketplace trends.

By Tom Raynel • 4 min read • Fri, 24th Mar 2023

Customer Experience

Aussie retailers benefit from Cyber Sales period - report

Pattern has released a new report indicating that the recent Cyber Sales period delivered strong results for Australian retailers.

By Zach Thompson • 4 min read • Mon, 12th Dec 2022

EduTech

Record number of Australians shopped online over last year

Pattern has released new research showing that in the last twelve months, a record number of Australians made a purchase online, spending AUD $62.3 billion.

By Jessie Chiang • 4 min read • Fri, 19th Aug 2022

eCommerce

What brands can expect from Amazon Prime Day in Australia

Amazon Prime Day is the annual two-day shopping event, kicking off this year from July 12-13 and is the global online shopping platform's biggest sales event.

By Staff Writer • 3 min read • Tue, 5th Jul 2022

Global Stories

Unified Communications

Pattern secures Online Sales Breakthrough Award at Google summit

Pattern clinches the Online Sales Breakthrough Award at the Google ANZ Partner Summit for 55% online revenue growth.

By Shannon Williams • 3 min read • Tue, 12th Dec 2023

eCommerce

Pattern introduces AI-powered tool to optimise brand visibility

Pattern launches Destiny in Australia, an AI-powered feature to optimise brand visibility and reduce advertising spend.

By Catherine Knowles • 3 min read • Wed, 25th Oct 2023

Platform-as-a-Service

Pattern's platform identify unauthorised marketplace sellers

The eCommerce acceleration platform helped track down an estimated AU$2.5 million worth of potential unauthorised marketplace sales within or into Australia.

By Gaurav Sharma • 3 min read • Fri, 21st Jul 2023

Hyperscale

Pattern Australia prepares brands for Amazon Prime Day

Pattern identifies key shopping categories for consumers to watch this Amazon Prime Day, with home and kitchen, electronics and books predicted to be popular.

By Kaleah Salmon • 3 min read • Wed, 28th Jun 2023

Marketing

Pattern Australia and popular local skincare brand partner

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

By Zach Thompson • 3 min read • Tue, 15th Nov 2022