Pattern stories
![Story image](../../../../../uploads/story/2024/08/13/preview_techday_c67cdc1e8a40f65bca27.webp)
Pattern launches 'Pattern Creators' to bolster Aussie brands
Last month
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martech
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social media
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instagram
Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.
![Story image](../../../../../uploads/story/2024/06/25/preview_techday_11b5b1c41101db00b1d3.webp)
Pattern predicts record sales for Amazon's first six-day Prime Day in Australia
Wed, 26th Jun 2024
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pattern
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australian
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amazon
Pattern predicts record sales for Amazon's six-day Prime Day in Australia, citing a doubling in sales for brands and rising consumer participation, despite recent price hikes.
![Story image](../../../../../uploads/story/2024/05/28/preview_img-GY8XlNtqXWyHNoLmqxQxdxRG.webp)
Pattern study reveals trust gap in Australian online shopping
Tue, 28th May 2024
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fintechs
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financial systems
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ebay
Australian shoppers trust Amazon far more than emerging rivals Temu and Shein, reveals a Pattern study. Only 7% vouch for Temu's product quality.
![Story image](../../../../../uploads/story/2024/04/18/preview_img-twCVXPWfpJBhdvNzdSRnwlfN.webp)
Pattern launches revolutionary supply chain tech 'Shelf' in Australia
Thu, 18th Apr 2024
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commerce systems
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martech
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ebay
Pattern's 'Shelf' tech, a game-changing inventory and supply chain solution, offers Australian brands unprecedented control and visibility over products across eCommerce platforms.
![Story image](../../../../../uploads/story/2024/02/07/preview_img-PYAuoI2NLn6aVKAFBcElW7Um.webp)
Amazon overtakes eBay as Australia's top marketplace
Wed, 7th Feb 2024
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amazon
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ebay
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google
Amazon supersedes eBay as Australia's top marketplace, with 94% of Australians planning to continue online shopping in 2024.
![Story image](../../../../../uploads/story/2024/01/24/preview_img-0OlbJNuAhAXAagSnAOyaWpq2.webp)
Major shifts predicted in Australia's eCommerce landscape for 2024
Wed, 24th Jan 2024
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data analytics
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martech
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cdp
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
![Story image](../../../../../uploads/story/2023/12/11/preview_img-fnrtJtJi7FRO4qdVCMy0Vq3l.webp)
Pattern secures Online Sales Breakthrough Award at Google summit
Tue, 12th Dec 2023
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collaboration
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online shopping
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google
Pattern clinches the Online Sales Breakthrough Award at the Google ANZ Partner Summit for 55% online revenue growth.
![Story image](../../../../../uploads/story/2023/11/21/preview_ECOM2.webp)
Tough times? Aussie brands need a multi-channel strategy
Tue, 21st Nov 2023
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d2c
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pattern
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retail technologies
Diversifying across multiple channels not only provides a competitive advantage but also helps brands hedge against potential downturns.
![Story image](../../../../../uploads/story/2023/10/25/preview_ecommerce.webp)
Pattern introduces AI-powered tool to optimise brand visibility
Wed, 25th Oct 2023
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amazon
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ebay
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predictions
Pattern launches Destiny in Australia, an AI-powered feature to optimise brand visibility and reduce advertising spend.
![Story image](../../../../../uploads/story/2023/09/07/preview_GettyImages-1140559494.webp)
Pattern launches Digital Shelf Tool for competitive edge
Thu, 7th Sep 2023
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hyperscale
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public cloud
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cloud services
Pattern, the worldwide e-commerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool.
![Story image](../../../../../uploads/story/2023/07/21/preview_GettyImages-1204099658.webp)
Pattern’s platform identify unauthorised marketplace sellers
Fri, 21st Jul 2023
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paas
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iaas
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accelerator
The eCommerce acceleration platform helped track down an estimated AU$2.5 million worth of potential unauthorised marketplace sales within or into Australia.
![Story image](../../../../../uploads/story/2023/06/28/preview_GettyImages-1428946440.webp)
Pattern Australia prepares brands for Amazon Prime Day
Wed, 28th Jun 2023
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public cloud
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hyperscale
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digital entertainment
Pattern identifies key shopping categories for consumers to watch this Amazon Prime Day, with home and kitchen, electronics and books predicted to be popular.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-1153881995.webp)
Amazon passing eBay in popularity says new research
Fri, 24th Mar 2023
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amazon
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online shopping
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pattern
The report investigated Australian' shoppers' changing eCommerce habits and the latest digital marketplace trends.
![Story image](../../../../../uploads/story/2022/12/12/preview_EC_1.webp)
Aussie retailers benefit from Cyber Sales period - report
Mon, 12th Dec 2022
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cx
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martech
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sales
Pattern has released a new report indicating that the recent Cyber Sales period delivered strong results for Australian retailers.
![Story image](../../../../../uploads/story/2022/11/15/preview_GettyImages-1331254816.webp)
Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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branding
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digital marketing
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
![Story image](../../../../../uploads/story/2022/09/16/preview_online_shopping.webp)
Demand for Australian brands grows in China despite tension
Fri, 16th Sep 2022
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wechat
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online shopping
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pattern
67% of China’s cross-border online shoppers expecting to increase their online spending for western and Australian goods in the coming year.
![Story image](../../../../../uploads/story/2022/08/19/preview_EC_3__1_.webp)
Record number of Australians shopped online over last year
Fri, 19th Aug 2022
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online shopping
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research
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pattern
Pattern has released new research showing that in the last twelve months, a record number of Australians made a purchase online, spending AUD $62.3 billion.
![Story image](../../../../../uploads/story/2022/07/04/preview_Amzon_Prime_1.webp)
What brands can expect from Amazon Prime Day in Australia
Tue, 5th Jul 2022
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online shopping
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pattern
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amazon
Amazon Prime Day is the annual two-day shopping event, kicking off this year from July 12-13 and is the global online shopping platform's biggest sales event.
![Story image](../../../../../uploads/story/2015/08/14/preview_belkin.webp)
Why tech retailers have learnt to say no
Mon, 17th Aug 2015
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smartphones
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digital signage
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drones
10 years ago computer retailers filled their stores with desktop computers, monitors and rows of software. Today they’re almost unrecognisable.