Marketing Automation stories - Page 1
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
UK marketers lead in AI adoption while retaining creative control
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UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.
Adobe debuts AI tools for large-scale customer experience
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Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Australian consumers wary as AI delivers business benefits
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Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.
Debenhams Group adopts AI to optimise pricing & promotions
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Debenhams Group has adopted AI to optimise pricing and promotions across brands like PrettyLittleThing and Karen Millen, boosting margins and customer value.
Amplitude unveils AI Agents to automate digital product growth
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Amplitude launches AI Agents to automate product development tasks, boosting efficiency and improving digital product growth across organisations.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
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Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
Turning personalisation into profit: What’s holding businesses back?
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Despite personalisation’s proven ability to boost loyalty and revenue, 41% of Australian restaurants struggle to track its success and scale its impact effectively.
UiPath & HCLTech partner to advance agentic automation globally
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UiPath has teamed up with HCLTech to deliver AI-driven agentic automation solutions, boosting efficiency and agility for enterprises worldwide.
Taboola launches Predictive Audiences to boost ad targeting
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Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
Adobe unveils AI agents to streamline marketing & support
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Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
ROI·DNA expands globally with integrated AI marketing platforms
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ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
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HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Maadtech.AI unveils autonomous AI platform for Thai marketing
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Maadtech.AI launches an autonomous marketing AI platform in beta for Thai businesses, aiming to transform marketing with tailored, expert-driven AI solutions.
Awin launches Ava AI assistant, upgrades affiliate platform
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Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Nexxen unveils AI assistant to speed up campaign planning
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Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
AmBank Group sees 18% website traffic boost after digital overhaul
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AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.
Boston Consulting & Pencil partner to boost AI in marketing
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Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
Adjust launches AI-driven Growth Copilot for app marketers
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Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.
Google launches AI-powered advertising upgrades for marketers
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Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Optimizely, commercetools partner to speed up retail campaigns
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Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.