Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
UiPath & HCLTech partner to advance agentic automation globally
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UiPath has teamed up with HCLTech to deliver AI-driven agentic automation solutions, boosting efficiency and agility for enterprises worldwide.
Taboola launches Predictive Audiences to boost ad targeting
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Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
Adobe unveils AI agents to streamline marketing & support
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Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
ROI·DNA expands globally with integrated AI marketing platforms
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ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
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HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Maadtech.AI unveils autonomous AI platform for Thai marketing
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Maadtech.AI launches an autonomous marketing AI platform in beta for Thai businesses, aiming to transform marketing with tailored, expert-driven AI solutions.
Awin launches Ava AI assistant, upgrades affiliate platform
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Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Nexxen unveils AI assistant to speed up campaign planning
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Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
AmBank Group sees 18% website traffic boost after digital overhaul
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AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.
Boston Consulting & Pencil partner to boost AI in marketing
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Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
Adjust launches AI-driven Growth Copilot for app marketers
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Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.
Google launches AI-powered advertising upgrades for marketers
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Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Optimizely, commercetools partner to speed up retail campaigns
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Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.
Vistar & Spotzi team up to streamline cross-border OOH ads
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Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Amplitude unveils new tools to unify marketing & product data
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Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
Marketers predict traditional SEO obsolete by 2026, survey finds
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A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
Are you ready for the conversational commerce revolution?
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Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.
Exclusive: Chad Gates on how Pronto Software is embracing the AI evolution
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Pronto Software is focusing on local innovation and AI to enhance agility and security, with Managing Director Chad Gates emphasising trust and digital transformation.
Creatopy appoints Thibault Imbert to drive AI product growth
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Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
XPON acquires Alpha Digital to boost AI marketing services
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XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.