Market research stories

A new survey from Riverbed reveals that while 95% of retail leaders view AI as crucial, only 40% feel prepared for its implementation.

New research reveals UK shoppers who use brand apps are 20% more likely to exhibit true loyalty, driven by rewards and personalised experiences.

Research by Wall Street English reveals that UK language app users invest significant time and money yet often lack confidence in their speaking abilities.

Qualtrics' study reveals Australian businesses risk losing AUD $3.8 billion in sales this holiday season due to poor customer experiences, stressing urgent improvements.

Technology consultancy Restive predicts that convenience, personalisation, and sustainability will dominate retail trends in 2025 for both online and physical stores.

A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.

NTT DATA and Google Cloud are bolstering their strategic partnership to advance cloud-based data analytics and generative AI solutions across the Asia Pacific.

SoftServe has been recognised as a Challenger in Gartner's 2024 Magic Quadrant for Custom Software Development Services, highlighting its focus on Generative AI.

A new report reveals that 86% of Australian consumers mistrust local firms' use of AI, leading to decreased comfort with AI services in the past year.

Transmit Security has been named a leader in account takeover fraud prevention, as the market for these solutions is set to grow significantly by 2028.

A new report by Qualtrics reveals that AI-generated synthetic personas could account for over half of market research data collection by 2025.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Australian consumers' payment preferences are evolving, with security and variety boosting revenue potential, says Worldpay's new report.

Perceptive partners with Qualtrics to enhance its market research and experience management services, promising significant benefits for over 150 clients.

Demand for freelance computer security, writing, and business skills soared in Q2 2024, per Freelancer.com’s Fast 50 Index, defying AI disruption fears.

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.

Milieu Insight revamps Canvas, enhancing consumer research with improved survey tools, global reach, and AI-powered features, streamlining brand insights.

Human8 appoints Mark Alvarez as Head of Operations APAC and Daniel Teixeira as Senior Business Director Southeast Asia, eyeing AI-driven growth.

Melbourne’s The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.