LEGO stories

Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

Boomi has secured its position as a Leader in Gartner's iPaaS Magic Quadrant for the 11th consecutive year, marking the longest streak in the report's history.

The LEGO Group and Formula 1 have launched a new range of sets featuring all ten F1 teams, marking a significant milestone in their partnership.

Lego Bricktales gets an exclusive virtual reality version for the Meta Quest Pro, Meta Quest 2 and Meta Quest 3. Techday's Darren Price checks out the game on the Meta Quest 3 headset.

Nintendo and LEGO partner together to launch Animal Crossing-themed LEGO, set to launch globally in March 2024.

Lego 2K Drive is a fun alternative to Forza Horizon, featuring an open-world racing game with the playable ability of Lego bricks. Verdict: 8.5/10.

The Lego Star Wars games have always been popular with both kids and adults as they are a cute way to relive the famous movies.

Lego Builder's Journey PC review: Nvidia's RTX-powered ray-tracing enhances the game's stunning visuals. Verdict: 9/10.

When Mario and Luigi team up with one another, they share rewards (and collect extra for syncing actions like flipping, jumping, and walking).

LEGO's VIDIYO range combines augmented reality, music, and physical bricks to create the ultimate music video experience for kids.

Luigi is finally joining LEGO Super Mario, with a new course and characters. The Luigi Starter Course will be available from August 1 for $89.99.

LEGO VIDIYO combines augmented reality and music to let kids create their own music videos using LEGO minifigures and Universal's music.

LEGO is continuing its love affair with Nintendo with a new built that will almost certainly appeal to brick lovers and retro console fans alike.

The LEGO Super Mario range offers a cute and blocky version of Mario with a wide range of options to choose from. See the full range here.

LEGO and Nintendo have unveiled their new LEGO Super Mario product range, offering interactive gameplay and endless creative possibilities.

LEGO has announced a new playset featuring Mario that blends physical play with technology, proving the toy giant's embrace of the digital world.

Nintendo is joining forces with LEGO to bring a new physical game experience to kids (and kidults) who can't get enough of Super Mario.

As one of the 500 most valuable brands in the world, the company's global success didn't come without struggles.