KPIs stories

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.

More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.

Dan French, CEO of Consider Solutions, urges C-Suite executives to rethink value delivery, advocating an 'outside-in' approach to enhance organisational efficiency.

Jellyfish has unveiled an AI-driven media platform aimed at revolutionising in-house marketing, promising a 65% cut in campaign launch times.

AI technology is reshaping loyalty programmes, as highlighted at the Asia Pacific Loyalty Awards, where firms showcased innovative AI-driven personalisation.

ATech is launching the second round of its ATech Boost incubator programme, offering $100,000 in resources to support emerging tech startups until 3 April 2025.

The University of Nottingham has teamed up with Explorance MLY to enhance student survey data analysis, aiming to elevate educational outcomes and satisfaction.

Silverpush appoints Aom Wasinee Chongmeesuk as Country Director for Thailand, aiming to enhance AI-driven advertising strategies in the evolving market.

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

ManageEngine's Analytics Plus 6.0 introduces AI-driven Spotlight to streamline IT operations by offering contextual recommendations, aiming to cut analysis time for IT managers.

Artificial intelligence is becoming essential for CFOs to drive enterprise growth, enhancing efficiency, decision-making, and competitive edge.

Scalable Software reveals 45% of US and UK organisations fail to engage in employee journey mapping, highlighting major gaps in digital experience understanding.

A new IoT Analytics report reveals 92% of enterprises saw positive ROI on IoT projects in 2024, a 13-point rise since 2021, amid reduced adoption complexities.

Genetec has launched Operations Center, a cloud-based solution to enhance security teams' task management and collaboration.

ST Telemedia Global Data Centres enhances its Sustainability-Linked Financing Framework, targeting carbon-neutral operations by 2030 with rigorous new benchmarks.

Mihup.ai reveals an 8-billion parameter AI suite tailored for contact centres, promising to enhance efficiency, agent performance, and customer satisfaction.

Certinia has unveiled its Summer 2024 update, enhancing efficiency and scalability with new AI-driven features for resource management, financial tracking, and customer success.

Leon Paul, a leading British fencing gear maker, revolutionised its warehouse operations with Forterro’s Orderwise ERP, slashing annual wastage by GBP £150,000.

A staggering 95% of UK and US firms struggle with data issues, as revealed by esynergy, with ineffective governance undermining business operations and decision-making.

As the digital landscape evolves, CFOs must increasingly collaborate with IT to manage cloud costs and maximise efficiency, driving strategic ROI.