Eagle Eye stories

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

Eagle Eye has teamed up with Neophyte.ai to revolutionise retail marketing, using real-time data to enhance customer engagement and insights.

As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.

As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.

Are you fully leveraging Customer Lifetime Value in your loyalty program? With advances in AI and data analytics, companies like Wendy’s and Pret A Manger are seeing transformative results.

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.

Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

Eagle Eye's AI-powered Personalised Challenges platform has been contracted by UK supermarket Tesco to drive data-driven, personalised promotions for Clubcard members.

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

Gallagher Security enhances SMB cloud-based system with Video Linking and Panic Notifications features, increasing adaptability and control for businesses globally.

Female leaders break barriers and redefine tech sector - experts from Eagle Eye emphasise diversity and female empowerment in the workplace for progress acceleration.

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.