Digital Strategy stories - Page 1

Publicis Sapient has partnered with Google Cloud to boost generative AI adoption, creating a dedicated unit to assist enterprises in leveraging AI technologies.

As the digital landscape reshapes by 2025, insights from Identity Digital reveal a growing trend of content creators reclaiming control through domain ownership.

Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.

Wellington's Effect appoints Pete Lister as CEO, effective 1st November, as the agency eyes expansion in digital solutions and technology capabilities.

Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.

NEXTDC has launched Adelaide’s first Tier IV data centre, A1, aiming to drive South Australia's digital transformation with 5MW power and 3,000 sqm of IT space.

Australian state government departments are enhancing their enterprise architecture capabilities to transform public service delivery, ensuring seamless integration of strategic goals with technology initiatives.

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.

ControlUp reveals that 82% of enterprise Windows devices have not transitioned to Windows 11, with 88% ready to migrate before Windows 10 support ends in 2025.

Melbourne-based Restive promotes Florencia Mostaccio to Head of Research and Experience Design, enhancing their client engagement model and innovative skillset.

Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.

AI-generated misinformation is sparking regulatory calls in the UK, as satirical deepfakes and digital policy gaps threaten democracy and tech leadership.

Restive appoints Seb Amielh as Executive Director in Sydney to drive tech consultancy’s national growth, leveraging his 25 years of industry experience.

Despite challenges, global tech leaders are prioritising AI to drive growth, with 81% expecting moderate to high growth and 42% prioritising AI investments.

To successfully integrate AI into business strategies, meticulous planning around compatibility, performance, and uptime is crucial to avoid failure.

Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.

Localsearch, Australian digital innovation company, expands nationwide in response to a 28% rise in interstate demand from small businesses for its AI-powered marketing solutions.

Deloitte Digital named 2024 Adobe Digital Experience Partner of the Year for the Asia Pacific, affirming its long-term alliance and commitment to excellence with Adobe.

RUCKUS Networks offers a critical roadmap for Australian schools planning their digital strategies amidst increased investment and demand.

London-based Orbus is redefining the global digital landscape, with CEO Gareth Burton leading the company's mission to help businesses navigate complex digital transformations.