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Digital Out of Home (DOOH) Stories - Page 2

Australian Stories

Digital Out of Home (DOOH) stories

Global Stories

Digital Out of Home (DOOH) stories

2026 Marketing predictions: Why OOH could take centre stage
Customer Experience

2026 Marketing predictions: Why OOH could take centre stage

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

By Kevin Smyth • 2 min read • Wed, 17th Dec 2025
VIOOH sets new low for emissions in programmatic DOOH ads
Supply Chain

VIOOH sets new low for emissions in programmatic DOOH ads

VIOOH's programmatic digital out of home ads emit just 0.041g CO2e per impression, setting a new low and outperforming other programmatic channels.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
StackAdapt debuts unified platform for email & programmatic ads
Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025
Vistar Media brings Adstruc OOH planning software to ANZ
Modernisation

Vistar Media brings Adstruc OOH planning software to ANZ

Vistar Media launches Adstruc in Australia and New Zealand, streamlining out-of-home ad planning and saving agencies over 30% of weekly time.

By Melania Watson • 3 min read • Thu, 1st May 2025
Doohly joins OOHMAA to strengthen New Zealand market presence
Digital Signage

Doohly joins OOHMAA to strengthen New Zealand market presence

Doohly has joined the Out of Home Media Association Aotearoa to bolster its footprint in New Zealand and enhance the digital out-of-home industry.

By Sean Mitchell • 2 min read • Thu, 13th Mar 2025
Vistar Media sees notable growth in Asia-Pacific in 2024
Enterprise Content Management

Vistar Media sees notable growth in Asia-Pacific in 2024

Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.

By Catherine Knowles • 3 min read • Thu, 12th Dec 2024
StackAdapt expands APAC presence with senior hires in HK & Japan
Marketing Technologies

StackAdapt expands APAC presence with senior hires in HK & Japan

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

By Imee Dequito • 3 min read • Tue, 24th Sep 2024
Wildstone appoints key executives for Australian market expansion
Digitisation

Wildstone appoints key executives for Australian market expansion

Wildstone, Europe's outdoor media giant, expands into Australia, appointing Mitch Cook as Commercial Director and Amber Burbidge as Commercial Executive.

By Imee Dequito • 3 min read • Tue, 6th Aug 2024
Yahoo launches AI-powered ad solution with Innervate partnership
Artificial Intelligence

Yahoo launches AI-powered ad solution with Innervate partnership

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

By Imee Dequito • 3 min read • Thu, 20th Jun 2024
LUMOS & Doohly partner to revolutionise DOOH advertising
Data Analytics

LUMOS & Doohly partner to revolutionise DOOH advertising

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

By Catherine Knowles • 3 min read • Thu, 6th Jun 2024

Stories from Other Regions

Digital Out of Home (DOOH) stories

VIOOH & Atmosphere TV link up for venue ad targeting
Restaurants

VIOOH & Atmosphere TV link up for venue ad targeting

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.

By Sofiah Nichole Salivio • 4 min read • Fri, 16th Jan 2026
VIOOH & London Lites partner to expand programmatic DOOH reach
Digital Signage

VIOOH & London Lites partner to expand programmatic DOOH reach

VIOOH partners with London Lites to offer programmatic access to 49 premium London LED screens, boosting digital out of home advertising reach by 23%.

By Kaleah Salmon • 3 min read • Tue, 28th Oct 2025
VIOOH & Vengo partner to expand DOOH ads to 65,000 US screens
7-Eleven

VIOOH & Vengo partner to expand DOOH ads to 65,000 US screens

VIOOH partners with Vengo to expand US digital out of home ads, enabling programmatic access to over 65,000 screens across grocery, lifestyle and more.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
JCDecaux & VIOOH launch programmatic DOOH at Bengaluru airport
Marketing Technologies

JCDecaux & VIOOH launch programmatic DOOH at Bengaluru airport

JCDecaux India and VIOOH partner to offer programmatic digital advertising on 64 screens at Kempegowda International Airport Bengaluru, reaching 41m+ monthly impressions.

By Kaleah Salmon • 4 min read • Fri, 8th Aug 2025
VIOOH & Outernet London launch premium DOOH screens deal
Digital Signage

VIOOH & Outernet London launch premium DOOH screens deal

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London's entertainment district.

By Kaleah Salmon • 3 min read • Fri, 18th Jul 2025
Westfield Rise launches AI-powered DOOH targeting for 600 profiles
Customer Experience

Westfield Rise launches AI-powered DOOH targeting for 600 profiles

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

By Jed Nykolle Harme • 3 min read • Tue, 15th Jul 2025
Haleon partners with Vistar Media for global OOH strategy
Clean technologies

Haleon partners with Vistar Media for global OOH strategy

Haleon has partnered with Vistar Media to enhance programmatic OOH advertising for brands like Panadol and Voltaren, focusing on sustainability and relevance.

By Kaleah Salmon • 2 min read • Fri, 8th Nov 2024