Digital Advertising stories - Page 3
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Fri, 16th Feb 2024
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genai
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ai
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advertising
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
Aleph expands its Amazon Ads services to 20 countries
Fri, 16th Feb 2024
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amazon
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advertising
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twitch
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
New Zealand enjoys 7.3% surge in digital advertising revenue
Mon, 12th Feb 2024
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social media
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digital advertising
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financial results
IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.
Equativ partners with Seekr for AI-powered, transparent ad solutions
Mon, 5th Feb 2024
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ai
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advertising
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transparency
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
Pixis.ai & Channel Factory unveil AI partnership for advertising overhaul
Mon, 22nd Jan 2024
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martech
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ai
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digital advertising
Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.
Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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youtube
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instagram
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digital advertising
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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advertising
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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crm
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ai
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ecommerce
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
UK retailers' financial stability threatened by limited profitability tracking
Tue, 12th Dec 2023
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martech
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software development
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google
UK retailers at risk due to insufficient profitability tracking, with only 32% properly monitoring it, warns ROI Hunter research.
PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Thu, 30th Nov 2023
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strategy
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digital advertising
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cro
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
Vistar Media announces leadership shake-up as global expansion continues
Wed, 29th Nov 2023
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collaboration
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leadership
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digital advertising
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.
Refine your retail media activity
Mon, 13th Nov 2023
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ecommerce
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amazon
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ebay
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
Stanley Street joins forces with Channel Factory to improve YouTube advertising
Mon, 6th Nov 2023
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youtube
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public sector
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digital advertising
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.
Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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partner programmes
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messenger
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instagram
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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martech
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quantum computing
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genai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation
Mon, 14th Aug 2023
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digital advertising
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monetisation
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intersec
Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.
WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
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martech
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ai
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ai models
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
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Google's Mathew Pretel appointed as Cartelux Head of Product
Wed, 10th May 2023
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personal computing devices
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google
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apple
Mathew Pretel, former Senior Advertising Solution Architect for Google, has joined Australian ad tech company Cartelux as Head of Product.
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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digital marketing
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advertising
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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digital advertising
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b2b marketing
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.