Digital Advertising stories
PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
Vistar Media announces leadership shake-up as global expansion continues
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.
Refine your retail media activity
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
Stanley Street joins forces with Channel Factory to improve YouTube advertising
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.
Aleph Group unifies global brands in strategic 'One Brand' initiative
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
Public AI debuts its AI-assisted ad creation in Australia
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation
Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.
WPP and NVIDIA partner to build generative AI content engine
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
New research highlights digital advertising insights
Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.
Outdoor advertisers using smart technology to reach more customers
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Similarweb finds Lululemon has strong digital advertising growth
Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.
Why digital advertising is dead at TechDay
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
Do you have an in-person or virtual event coming up? Partner with TechDay
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
App and social media usage numbers soar in Australia
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
Google sending relief to thousands of SMBs across ANZ
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
STITCH consultancy aims to transform marketing with strategy, tech, and data-focus in New Zealand.
Festive tear-jerkers top YouTube ad leaderboards
With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.
NZ digital advertising revenue reaches $275m in Q1
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Australian brands face boycotts if they don't address diversity in ads
Aussie brands face backlash if ads lack diversity, Adobe survey warns.
Personalised advertising continues to flourish
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.