Digital Advertising stories
YouTube marks 20 years as top platform for influencer spend
Last week
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youtube
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digital marketing
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instagram
YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.
Australian digital video ads lead APAC in engagement, but risks remain
Last week
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edutech
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martech
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digital entertainment
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
Adobe launches Real-Time CDP Collaboration in Australia, NZ
Last week
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martech
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data privacy
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adobe
Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.
StackAdapt, Samba TV team up to advance CTV in Australia
Last week
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ai
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digital marketing
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digital advertising
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia’s growing CTV market.
Nexxen unveils AI assistant to speed up campaign planning
Last week
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martech
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cdp
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genai
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
Wildstone expands Australian team amid digital billboard growth
Last month
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jobs
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digitisation
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primesight
Wildstone expands its Australian team to six, hiring three senior roles as it accelerates billboard portfolio growth and digitisation across the country.
Creatopy appoints Ovidiu Gavril to lead AI transformation
Last month
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uc
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martech
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llms
Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.
Canon Business Services secures all six Microsoft accolades
Last month
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crm
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data analytics
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digital transformation
Canon Business Services ANZ has earned all six Microsoft Solutions Partner designations, placing it among Australia's top 1% of Microsoft partners with enhanced tech expertise.
Vistar & Spotzi team up to streamline cross-border OOH ads
Last month
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martech
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cdp
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digital advertising
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Flam raises USD $14 million to expand mixed reality for brands
Last month
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
Ooredoo Qatar trials HopprTV for personalised TV advertising
Last month
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cx
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martech
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data privacy
Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.
AdsAdvisor introduces platform for app marketing analytics
Last month
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gaming
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data analytics
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digital entertainment
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
Ooredoo Qatar & Hoppr trial targeted TV ads with user data
Last month
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uc
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cx
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martech
Ooredoo Qatar teams up with Hoppr to trial the HopprTV platform, enhancing personalised TV adverts using first-party data without extra infrastructure costs.
StackAdapt debuts unified platform for email & programmatic ads
Last month
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Yahoo unveils Conversion API to boost ad tracking accuracy
Last month
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yahoo
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digital advertising
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liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Last month
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco named among top five global mobile ad platforms for 2025
Last month
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Marketers embrace privacy, with 50% of users opting into tracking
Mon, 28th Apr 2025
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martech
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data privacy
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personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
GumGum claims up to 90% lower carbon emissions per ad served
Mon, 28th Apr 2025
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cleantech
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sustainability
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digital advertising
GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
Nexxen unveils nexAI suite to transform advertising with AI
Mon, 28th Apr 2025
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martech
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digital entertainment
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genai
Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.