Data Driven stories

Over 70% of UK firms struggle to utilise data effectively, with many hoarding it unanalyzed, hindering their transition to a data-driven model, new research suggests.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

Transport for London implements advanced digital technologies to manage congestion and improve efficiency on London's roads.

With the negative impact of poor inventory management clear to see, forward-thinking retailers are turning to technology to resolve these issues.

Generative AI looks set to dominate 2024 as enterprises increase their core IT spend on its solutions, with a renewal of basic security measures and drive for ROI amid emergent trends such as smart cloud strategies and digital workplace technologies.

Over half of all data held by organisations is ‘dark’ and unused, but it would be a brave call to suggest it holds no value.

Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.

Process automation aims to address deficiencies, freeing teams from repetitive tasks and delivering better, faster results.

With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.

In an exclusive interview with Nick Lissette, Chief Executive Officer of Blackpearl, we gained insights into the remarkable journey of Blackpearl.

In his final speech as Australia’s 12th Commissioner of Taxation, Chris Jordan AO says the future of tax must be digital and data-driven.

Huawei’s Pangu-Weather AI model, which can predict weather events in seconds, is released to the public for free.