TechDay Australia - Australia's technology news network

Australian Stories

Family firms in Australia embrace tech for growth potential
Customer Experience

Family firms in Australia embrace tech for growth potential

A recent report reveals that over 55% of Australian family businesses are investing in technology, demonstrating resilience and commitment to growth amid economic challenges.

By Shannon Williams • 3 min read • Sun, 16th Mar 2025

Global Stories

AI revolutionises seasonal pricing for retail & eCommerce
Software-as-a-Service

AI revolutionises seasonal pricing for retail & eCommerce

AI-driven pricing is transforming retail and eCommerce, enabling businesses to adjust prices in real time and boost profits amid seasonal demand shifts.

By Kaleah Salmon • 4 min read • Tue, 22nd Apr 2025
Identity fraud costs firms USD $7 million annually worldwide
Customer Experience

Identity fraud costs firms USD $7 million annually worldwide

Identity fraud costs businesses USD $7 million yearly worldwide, with Asia Pacific firms facing rising threats from sophisticated attacks, a new study finds.

By Shannon Williams • 4 min read • Thu, 17th Apr 2025
Genesys named leader in Forrester Wave CCaaS platforms report
Unified Communications

Genesys named leader in Forrester Wave CCaaS platforms report

Genesys leads Forrester's Wave report for Q2 2025 in CCaaS platforms, excelling in AI, innovation, and strategy for customer experience solutions.

By Kaleah Salmon • 2 min read • Thu, 17th Apr 2025
Pat Copeland joins Moloco to lead machine learning efforts
Customer Experience

Pat Copeland joins Moloco to lead machine learning efforts

Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.

By Melvin Hipolito • 3 min read • Thu, 10th Apr 2025
Why we need to be all-in on Personalisation
Data Analytics

Why we need to be all-in on Personalisation

Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.

By Sarah Jarvis • 6 min read • Thu, 10th Apr 2025
Genesys Cloud AI drives a rise in annual revenue in 2025
Unified Communications

Genesys Cloud AI drives a rise in annual revenue in 2025

Genesys has reported that its Genesys Cloud AI drove over 10% of new business in fiscal year 2025, with annual recurring revenue reaching USD $1.9 billion.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
TP report shows Gen Z prefer interactive communication
Customer Experience

TP report shows Gen Z prefer interactive communication

A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.

By Shannon Williams • 3 min read • Fri, 4th Apr 2025
Qualtrics unveils autonomous AI agents for better CX & EX
Customer Experience

Qualtrics unveils autonomous AI agents for better CX & EX

Qualtrics has launched its innovative Experience Agents, set to revolutionise customer and employee interactions with immediate, personalised responses.

By Melania Watson • 3 min read • Tue, 18th Mar 2025
Reimagining eCommerce marketing
Customer Experience

Reimagining eCommerce marketing

Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.

By Dotdigital • 4 min read • Mon, 17th Mar 2025
Insurers focus on AI & growth amid sluggish progress
Customer Experience

Insurers focus on AI & growth amid sluggish progress

Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Extreme Networks appoints Anisha Vaswani as new CICO
Software-as-a-Service

Extreme Networks appoints Anisha Vaswani as new CICO

Extreme Networks has appointed Anisha Vaswani as its inaugural Chief Information and Customer Officer, aimed at aligning IT strategy with business growth.

By Melvin Hipolito • 2 min read • Thu, 13th Mar 2025

Stories from Other Regions

Major brands to boost investment in loyalty programmes
Customer Relationship Management

Major brands to boost investment in loyalty programmes

A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
ServiceNow appoints new VP to boost Asia operations
Customer Experience

ServiceNow appoints new VP to boost Asia operations

ServiceNow has appointed Melissa Ries as Group Vice President for Asia & Korea and Yen Yen Tan to its Global Advisory Council to boost operations in the region.

By Melvin Hipolito • 3 min read • Wed, 2nd Apr 2025
UK consumers prioritise value over brand loyalty: study
Customer Experience

UK consumers prioritise value over brand loyalty: study

A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.

By Melania Watson • 3 min read • Wed, 26th Mar 2025
Live and Interactive: The tech-driven future of digital storytelling
Customer Experience

Live and Interactive: The tech-driven future of digital storytelling

As storytelling evolves in the digital age, brands must adapt to interactive formats like live blogs to engage audiences and foster deeper connections.

By Naomi Owusu • 5 min read • Fri, 21st Mar 2025
Generative AI boosts customer service, says Capgemini study
Customer Experience

Generative AI boosts customer service, says Capgemini study

A new Capgemini study reveals customer satisfaction in the UK is low, with just 45% satisfied, despite the potential of generative AI to improve service quality.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025