TechDay Australia - Australia's technology news network

Customer Loyalty stories

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Un-marketing: redefining personalized marketing strategies
Yesterday
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ai
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digital marketing
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salesforce
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
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Qualtrics study reveals just 7% of Aussie execs want to lead in AI use for CX
Yesterday
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cx
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martech
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omnichannel
Only 7% of Australian executives aim to lead in AI adoption for customer experience, risking falling behind in a $2 trillion AUD market, says Qualtrics.
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Qualtrics helps Asia Pacific firms boost customer experience
Yesterday
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digital transformation
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cx
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martech
Qualtrics is aiding Asia Pacific firms like CBA and MSB to enhance customer loyalty and engagement through advanced feedback and AI-driven insights.
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Keep them coming back: How to reduce SaaS churn rates
Yesterday
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saas
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crm
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digital transformation
The global SaaS market is set to reach USD $299 billion this year, driving fierce competition and making customer retention key to reducing churn rates.
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Z Energy launches Z Rewards offering new loyalty incentives
2 days ago
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cx
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martech
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z energy
Z Energy has launched Z Rewards, a loyalty programme offering points on fuel, food and EV charging, redeemable for in-store treats via the Z App.
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How Click-Frenzy can help you win the rest of the retail year
Last week
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cx
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martech
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supply chain & logistics
Click Frenzy offers retailers vital insights beyond a sales spike, enabling optimisation of delivery, logistics, and customer experience for peak season success.
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More than half of UK consumers abandon brands over bad apps
Last week
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cx
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martech
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software
Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.
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Convenience & trust top price as key to online shoppers in 2025
Last week
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cx
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martech
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ecommerce
Australian online shoppers now prioritise product range, convenience, and trust over low prices as marketplaces face pricing pressures in 2025, says Pattern study.
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AI reshapes strategies at Asia Pacific loyalty and retail conference
Last week
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data analytics
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cx
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martech
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
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Why New Zealand financial services providers must modernise their operations in FY2026
Last week
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cx
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martech
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modernisation
New Zealand financial firms must modernise outdated systems in FY2026 to meet rising customer demands and avoid losing market share.
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Manhattan launches Shopify app to tackle £38B reported losses
Last week
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cx
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martech
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commerce systems
Manhattan Associates launches a connector app on Shopify, offering retailers real-time inventory, order tracking, and diverse payment options to boost omnichannel fulfilment.
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How South Africa is unlocking better customer experience for UK businesses
Last week
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digital transformation
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cx
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martech
South Africa's contact centres blend skilled agents and tech, helping UK firms enhance personalised, empathetic customer experiences amid rising digital demands.
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Nationwide wins Best Use of Customer Insight award
Last week
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data analytics
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digital transformation
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cx
Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.
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Consumer frustration, poor digital experiences on the rise
Last week
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cx
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martech
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digital engagement
91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.
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Young Shoppers Boost eCommerce Amid Delivery Woes
Last week
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saas
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cx
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martech
Younger shoppers under 35 boost online sales but face more delivery issues, with 79% reporting problems versus 66% across all ages, says Descartes study.
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TheFork launches new tools to boost UK restaurants for summer
This month
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cx
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martech
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digital engagement
TheFork unveils new tools in TheFork Manager to boost UK restaurant bookings, reduce no-shows, and enhance guest experience ahead of the busy summer season.
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TDCX tops Southeast Asia OA500 index, rises to 17th globally
This month
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data analytics
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digital transformation
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cx
TDCX ranks as Southeast Asia's top outsourced CX provider and climbs to 17th globally in Outsource Accelerator's OA500 2025 Index among 3,200 firms.
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Carnival Internet UK launches with eco pledges & fair pricing
This month
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cx
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martech
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online safety
Carnival Internet UK launches full-fibre broadband with fair pricing, eco initiatives, and charity donations to tackle digital poverty and loyalty tax practices.
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Unlocking Retail Growth: The WhatsApp Customer Service Revolution
This month
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encryption
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cx
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martech
eCommerce retailers are boosting loyalty and revenue by using WhatsApp's 3 billion-user reach for faster, efficient, and personalised customer service.
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Eagle Eye & Ecrebo partner to boost smart receipt marketing
This month
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.