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Australian Stories

More Telecom partners with SourseAI for marketing innovation
Unified Communications

More Telecom partners with SourseAI for marketing innovation

More Telecom partners with SourseAI to leverage AI for enhanced marketing strategies, aiming to improve customer engagement and optimise budget use amidst today's economic challenges.

By Sean Mitchell • 3 min read • Thu, 6th Jun 2024
How AI-powered billing can help your enterprise become more competitive this year
Data Analytics

How AI-powered billing can help your enterprise become more competitive this year

If you're not harnessing its power to derive new insights and automate complex tasks, you run the risk of being left behind.

By Carl Warwick • 3 min read • Wed, 22nd May 2024
SMS Marketing: Balancing Benefits for Telcos While Avoiding Pitfalls
Unified Communications

SMS Marketing: Balancing Benefits for Telcos While Avoiding Pitfalls

SMS marketing offers telcos a potent tool for customer engagement, but strict Australian regulations demand meticulous compliance to avoid hefty penalties and reputational damage.

By Yann Burden • 3 min read • Tue, 21st May 2024
Kore.ai & A2B Transformation partner to boost AI for Aussie firms
Customer Experience

Kore.ai & A2B Transformation partner to boost AI for Aussie firms

Kore.ai partners with A2B Transformation to boost AI and automation for Australian businesses, integrating conversational AI to elevate digital operating models.

By Tom Raynel • 2 min read • Mon, 20th May 2024

Global Stories

AI in Commerce: Why retailers need to beware
Customer Experience

AI in Commerce: Why retailers need to beware

Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.

By Graham Jackson • 4 min read • Tue, 11th Jun 2024
Adobe introduces AEP AI Assistant to boost enterprise productivity
Customer Experience

Adobe introduces AEP AI Assistant to boost enterprise productivity

Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.

By Sean Mitchell • 3 min read • Fri, 7th Jun 2024
First-party data getting you down? 5 Tactics that will take you from zero to hero
Customer Experience

First-party data getting you down? 5 Tactics that will take you from zero to hero

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

By Billy Loizou • 5 min read • Thu, 6th Jun 2024
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Data Analytics

Twilio debuts Linked Audiences & Data Graph for Segment CDP

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

By Catherine Knowles • 3 min read • Thu, 6th Jun 2024
AliExpress to give away UEFA EURO 2024 tickets in promotions
Platform-as-a-Service

AliExpress to give away UEFA EURO 2024 tickets in promotions

AliExpress is set to enhance its promotional campaigns by giving away 1,000 UEFA EURO 2024 tickets, bolstering its global consumer engagement with exciting football-themed activities.

By Catherine Knowles • 3 min read • Tue, 4th Jun 2024
Edenred Payment Solutions appoints Rehana Mitha as MD
Customer Experience

Edenred Payment Solutions appoints Rehana Mitha as MD

Edenred Payment Solutions has named Rehana Mitha, an expert in cloud-based payment solutions as it snew Managing Director.

By Shannon Williams • 3 min read • Fri, 31st May 2024
Newgen Software launches LumYn to transform banking AI
Customer Experience

Newgen Software launches LumYn to transform banking AI

Newgen Software launches LumYn, an AI-driven hyper-personalisation platform set to transform customer engagement and profitability in the banking sector globally.

By Catherine Knowles • 3 min read • Thu, 30th May 2024
Salesforce enhances Einstein Copilot AI for marketers & merchants
Customer Relationship Management

Salesforce enhances Einstein Copilot AI for marketers & merchants

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

By Tom Raynel • 3 min read • Fri, 24th May 2024
AI seen as key to tackling customer churn in Australian firms
Unified Communications

AI seen as key to tackling customer churn in Australian firms

Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.

By Catherine Knowles • 3 min read • Fri, 24th May 2024
Exclusive: How Cado Security continues to innovate
Customer Experience

Exclusive: How Cado Security continues to innovate

In talks with CEO James Campbell, detrimental digital threats are tackled by cybersecurity firm, Cado Security, through innovative solutions and strategic growth.

By Tom Raynel • 4 min read • Tue, 21st May 2024
Vudoo partners with AWS to revolutionise shoppable video tech
Unified Communications

Vudoo partners with AWS to revolutionise shoppable video tech

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

By Sean Mitchell • 2 min read • Mon, 20th May 2024

Stories from Other Regions

Fix your digital transformation for real results
Digital Transformation

Fix your digital transformation for real results

Despite significant investments, many digital transformation initiatives are falling short. Experts say connectivity maturity and platform strategies are key to real success.

By Sateesh Seetharamiah • 4 min read • Mon, 3rd Jun 2024
Altium expands in Bangalore to boost India's electronics sector
EduTech

Altium expands in Bangalore to boost India's electronics sector

Altium is pouring resources into Bangalore, aligning with India's 'Make in India' drive to tap into its electronics market. This expansion includes a new office and educational initiatives.

By Catherine Knowles • 3 min read • Mon, 27th May 2024