TechDay Australia - Australia's technology news network

Australian Stories

Global Stories

Mostly AI launches open-source toolkit for synthetic data
Data Analytics

Mostly AI launches open-source toolkit for synthetic data

Austrian firm MOSTLY AI has launched the first open-source toolkit for generating synthetic data, enabling businesses to train AI models while safeguarding privacy.

By Sean Mitchell • 3 min read • Thu, 6th Feb 2025
Bringing personalized loyalty strategies to life: From promise to reality
Data Analytics

Bringing personalized loyalty strategies to life: From promise to reality

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

By Sarah Jarvis • 5 min read • Wed, 22nd Jan 2025
Study finds 8.5% of GenAI prompts risk data exposure
Data Protection

Study finds 8.5% of GenAI prompts risk data exposure

A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.

By Shannon Williams • 3 min read • Fri, 17th Jan 2025
Travel industry faces rising threat from malicious bots
Marketing Technologies

Travel industry faces rising threat from malicious bots

The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.

By Kaleah Salmon • 3 min read • Tue, 14th Jan 2025
AI & data to transform marketing & media by 2025
Data Analytics

AI & data to transform marketing & media by 2025

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

By Imee Dequito • 4 min read • Fri, 20th Dec 2024
Rob Ferguson named Chief Revenue Officer at Amperity
Marketing Technologies

Rob Ferguson named Chief Revenue Officer at Amperity

Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.

By Imee Dequito • 2 min read • Mon, 16th Dec 2024
Industry experts predict major transformation by 2025
Data Analytics

Industry experts predict major transformation by 2025

Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.

By Melania Watson • 5 min read • Mon, 16th Dec 2024
AI is revolutionising retail loyalty with real-time data
Customer Experience

AI is revolutionising retail loyalty with real-time data

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

By Melania Watson • 2 min read • Thu, 28th Nov 2024
Netcore Cloud expands collaboration with Google Cloud AI
Data Analytics

Netcore Cloud expands collaboration with Google Cloud AI

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

By Imee Dequito • 3 min read • Wed, 20th Nov 2024
Reltio & ZoomInfo integrate to boost sales insights
Marketing Technologies

Reltio & ZoomInfo integrate to boost sales insights

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

By Sean Mitchell • 3 min read • Wed, 13th Nov 2024
Unlocking unused customer data: A wake up call for travel and hospitality
Hyperscale

Unlocking unused customer data: A wake up call for travel and hospitality

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

By Billy Loizou • 5 min read • Tue, 5th Nov 2024

Stories from Other Regions

UK legal sector sees 39% surge in data breach incidents
Data Protection

UK legal sector sees 39% surge in data breach incidents

A recent report reveals a staggering 39% rise in data breaches within the UK's legal sector, compromising the personal details of nearly 8 million people.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
AI-managed data will help retailers avoid another sales slump in 2025
Marketing Technologies

AI-managed data will help retailers avoid another sales slump in 2025

Retailers are gearing up for a recovery in 2025 by leveraging AI to harness customer data, aiming to tailor their offerings amidst changing consumer habits.

By Matthew Biboud-Lubeck • 6 min read • Fri, 31st Jan 2025
Trust & AI in shopping: New Zealand consumers' views
Marketing Technologies

Trust & AI in shopping: New Zealand consumers' views

Salesforce's report reveals New Zealand consumers are increasingly willing to embrace AI in shopping, despite a sharp decline in trust towards companies.

By Kaleah Salmon • 2 min read • Mon, 2nd Dec 2024
SaaScada predicts transformative shifts in banking by 2025
Fintech

SaaScada predicts transformative shifts in banking by 2025

SaaScada predicts transformative banking shifts by 2025, with multigenerational banking and ESG principles reshaping financial services in the UK.

By Shannon Williams • 4 min read • Fri, 22nd Nov 2024
UK executives face decision challenges due to data delays
Marketing Technologies

UK executives face decision challenges due to data delays

A study reveals that over half of UK C-suite leaders feel disconnected from real-time data, highlighting urgent needs for improved data practices.

By Shannon Williams • 3 min read • Fri, 22nd Nov 2024
Study shows personalisation key to consumer loyalty in UK
Customer Experience

Study shows personalisation key to consumer loyalty in UK

A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024