Customer data stories

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.

A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.

Gathid Software has achieved ISO 27001:2022 certification, reinforcing its commitment to data security and leadership in identity governance.

A Cloudflare study reveals 41% of cybersecurity leaders in Asia Pacific faced data breaches last year, amid growing fears over AI's role in such incidents.

An Auckland man fears identity theft after personal details were stolen from Bloom Hearing Specialists, who kept his data for over six years.

UK banks struggle to innovate despite growing balance sheets, with 77% under pressure to keep up, a SaaScada study reveals.

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.

Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK’s fastest-growing grocer.

Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.

Mobile banking apps dominate in Australia with 75% of users utilising them last month. However, only 63% find their bank's mobile features adequate, says Forrester.

Indosat Ooredoo Hutchison has launched IMSecure, reinforcing their commitment to data protection, aiming to fortify customer trust against digital threats.

Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.

Mihup.ai reveals an 8-billion parameter AI suite tailored for contact centres, promising to enhance efficiency, agent performance, and customer satisfaction.

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.