Customer data stories
UK brands risk loyalty loss as personalisation gap widens
2 days ago
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cx
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martech
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personalisation
Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.
Australian survey reveals risky passwords & distrust of AI
2 days ago
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phishing
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martech
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advanced persistent threat protection
A survey of 1,000 Australians reveals risky password reuse and widespread distrust of AI agents in digital experiences, raising cyber security concerns.
What CISOs wish PR teams knew
Last week
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data protection
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ransomware
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martech
CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.
The end of standalone CDPs?
Last week
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ecm
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cx
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martech
Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.
Sagacity offers UK consumer data via Databricks for AI use
Last week
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data protection
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data analytics
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digital transformation
Sagacity has partnered with Databricks to offer instant access to the UK’s largest permissioned consumer datasets for AI and personalisation projects.
Zoho unveils Zia Hubs to enhance AI business data analysis
Last week
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document management
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digital transformation
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ecm
Zoho launches Zia Hubs within WorkDrive to simplify analysis of unstructured business data, enhancing AI-driven insights across varied file formats globally by late 2025.
NiCE & Snowflake partner to boost secure AI-driven data sharing
Last week
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uc
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data analytics
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digital transformation
NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.
Does anyone know what a CDP is anymore?
Last week
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crm
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cx
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martech
Customer Data Platforms are evolving beyond marketing, becoming essential for unified data, AI readiness, and privacy compliance across enterprises.
Amplitude launches AI Agents to streamline product optimisation
This month
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saas
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data analytics
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digital transformation
Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.
Turning personalisation into profit: What’s holding businesses back?
This month
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crm
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digital transformation
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cx
Despite personalisation’s proven ability to boost loyalty and revenue, 41% of Australian restaurants struggle to track its success and scale its impact effectively.
HubSpot launches direct connector for ChatGPT CRM insights
This month
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saas
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crm
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data analytics
HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.
How retailers can stay profitable amidst economic uncertainty
This month
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digital transformation
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cx
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martech
Retailers must harness data-driven agility and real-time inventory visibility to navigate U.S. tariffs and economic uncertainty while staying profitable.
Australian brands lag in AI, data & privacy readiness: report
This month
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data analytics
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digital transformation
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cx
A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.
Adidas data breach highlights supply chain risk for retailers
Last month
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data protection
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phishing
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martech
Adidas has suffered a data breach via a third-party provider, exposing customer information and highlighting rising cyber risks in retail supply chains.
LexisNexis data breach exposes 364,000 personal records
Last month
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data protection
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data analytics
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martech
LexisNexis has suffered a data breach exposing personal details of over 364,000 people via a third-party software platform, raising security concerns.
The new customer data imperative: Real-life challenges and recommendations
Last month
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cx
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martech
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personalisation
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
AI reshapes strategies at Asia Pacific loyalty and retail conference
Last month
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data analytics
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cx
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martech
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
From compliance to campaigns: Data collaboration as Finserv’s Marketing Edge
Last month
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data protection
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fintech
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cx
Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.
UK unveils £16 million plan to boost retail cyber defences
Last month
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martech
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advanced persistent threat protection
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physical security
The UK Government launches £16 million cybersecurity boost for retailers amid rising attacks, including a high-profile Dior data breach affecting global customers.
Dior & Nucor cyberattacks highlight risks for global firms
Last month
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ransomware
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martech
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supply chain
Luxury brand Dior and US steel producer Nucor both face major cyberattacks, exposing vulnerabilities in fashion and industrial sectors globally.