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The state of live sports audiences in Australia
AFL

The state of live sports audiences in Australia

In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.

By Staff Writer • 6 min read • Fri, 29th Aug 2025
Cricket Australia unveils AI feature for live match insights
Marketing Technologies

Cricket Australia unveils AI feature for live match insights

Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.

By Sean Mitchell • 3 min read • Wed, 12th Feb 2025
DXC Technology donates laptops to NT primary schools
EduTech

DXC Technology donates laptops to NT primary schools

DXC Technology, in tandem with NT Cricket and the Shell V-Power Racing Team, donates 90 laptops to three Darwin primary schools, enhancing students' digital and STEM learning.

By Kaleah Salmon • 3 min read • Fri, 14th Jun 2024
An opportunity for unforgettable fan experiences in Australia
Wireless Networks

An opportunity for unforgettable fan experiences in Australia

Emerging digital technologies and connectivity hold potential to revolutionise fan experiences and generate new revenue streams for venue owners in Australia.

By Nick Gurney • 5 min read • Tue, 19th Mar 2024
NFTs set to further immerse Australian Cricket fans
Crypto

NFTs set to further immerse Australian Cricket fans

Cricket Australia and the Australian Cricketers' Association have signed a deal with Rario and BlockTrust to connect cricket fans globally with NFTs.

By Mitchell Hageman • 3 min read • Thu, 14th Apr 2022

Global Stories

Cricket stories

Cricket great David Warner makes debut as Veeam extends Seattle Orcas partnership
Veeam Software

Cricket great David Warner makes debut as Veeam extends Seattle Orcas partnership

Veeam Software has renewed its headline sponsorship of the Seattle Orcas cricket team, extending the partnership through to the 2027 Major League Cricket season.

By Sean Mitchell • 3 min read • Thu, 19th Jun 2025
Ikonz debuts AI avatar of Sourav Ganguly on HXR device
Global expansion

Ikonz debuts AI avatar of Sourav Ganguly on HXR device

Ikonz has unveiled an AI digital avatar of ex-cricket captain Sourav Ganguly on its Holographic Extended Reality device in Kolkata.

By Sean Mitchell • 3 min read • Fri, 18th Apr 2025
IWD 2024: Why women are increasingly on the front foot when it comes to sales and cricket
Education, Learning & Training

IWD 2024: Why women are increasingly on the front foot when it comes to sales and cricket

As part of this year's International Women's Day, Darshana highlights the parallels between cricket and a career in sales and how both rely on teamwork and strategic thinking in order to succeed.

By Darshana Shetty • 5 min read • Fri, 8th Mar 2024
Don't wait for FTA before acting on India, says India-NZ business council chair
Cricket World Cup

Don't wait for FTA before acting on India, says India-NZ business council chair

New Zealand companies looking to do business in India should move beyond a mutual love of cricket and not wait for a free-trade agreement before seeki.

By Pattrick Smellie • 2 min read • Thu, 5th Mar 2015

Stories from Other Regions

Cricket stories

Swyftx becomes first crypto sponsor of Super Rugby Pacific teams
Crypto

Swyftx becomes first crypto sponsor of Super Rugby Pacific teams

Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.

By Melania Watson • 3 min read • Mon, 13th Oct 2025
Amitabh Bachchan & Ganguly debut as AI holograms in India
Digital Transformation

Amitabh Bachchan & Ganguly debut as AI holograms in India

Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

By Catherine Knowles • 4 min read • Thu, 17th Apr 2025
Hexaware teams up with San Francisco Unicorns in cricket
Digital Transformation

Hexaware teams up with San Francisco Unicorns in cricket

Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.

By Catherine Knowles • 3 min read • Wed, 12th Mar 2025