Consumer Trust stories

Data breaches are costly, resulting in losses over USD $50,000 on average, while eroding customer trust and threatening company reputations.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

EBANX, founded in Brazil, is championing financial inclusion in emerging markets by connecting global businesses with local consumers across 29 countries.

Retailers are urged to prioritise authenticity and user-generated content to build consumer trust amidst economic pressures this festive shopping season.

A new report reveals that 86% of Australian consumers mistrust local firms' use of AI, leading to decreased comfort with AI services in the past year.

Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

Okta has launched its Customer Identity Cloud product, Auth for GenAI, to enhance identity security in rapidly evolving Generative AI applications.

Research from Cohesity reveals that consumers worldwide are increasingly alarmed about excessive data collection and potential AI threats to their privacy.

A survey by Appdome and OWASP shows 80.7% of Singaporeans expect proactive anti-fraud measures in mobile apps, highlighting rising security demands.

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

A cyberattack disrupting MoneyGram's services for days highlights security challenges in the financial sector amid digital transformation, with experts urging stronger defences against evolving threats.

Australia’s Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

Adatree launches 'Insights' product suite to boost fraud prevention and operational efficiency, leveraging Open Banking.

Amid soaring living costs, Australian households cut non-essential spending by 1.9%, reports the ABS. Retail sector jitters follow.

As the EU AI Act takes effect, UK firms must quickly adapt to comply with new regulations, affecting sectors from technology to finance.

Google’s decision to retain third-party cookies on Chrome has sparked a mix of industry reactions, highlighting ongoing privacy and effectiveness concerns.

AI is revolutionising anti-counterfeiting strategies in a USD $2 trillion market, helping brands protect revenue and ensure consumer safety with advanced image recognition and real-time verification.

The new Labour government’s tech and cyber policies may present both challenges and opportunities amid heightened economic and cyber threats.