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Australian Stories

The missing middle: Why your AI strategy is failing
Digital Transformation

The missing middle: Why your AI strategy is failing

Most AI investments miss the middle ground-organisations must empower staff to build connected AI agents that automate real work safely and swiftly.

By Andrew Bird • 6 min read • Fri, 21st Nov 2025

Global Stories

OpenAI unveils ChatGPT shopping research with tailored guides
Data Privacy

OpenAI unveils ChatGPT shopping research with tailored guides

OpenAI introduces a ChatGPT shopping tool offering personalised guides and real-time product comparisons to aid informed buying decisions across various categories.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025
Australians embrace AI & flexible payments for online sales
Buy Now Pay Later

Australians embrace AI & flexible payments for online sales

Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.

By Sean Mitchell • 3 min read • Tue, 25th Nov 2025
AI search Is redefining retail performance and the future of work. Most retailers are not ready
Digital Transformation

AI search Is redefining retail performance and the future of work. Most retailers are not ready

AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.

By JP Tucker • 4 min read • Sat, 22nd Nov 2025
AI transforms retail efficiency, slashing manual product tasks
Digital Transformation

AI transforms retail efficiency, slashing manual product tasks

AI is revolutionising retail by automating manual product tasks, enabling faster listings and freeing teams to enhance customer experience and boost sales.

By Sean Mitchell • 3 min read • Sat, 22nd Nov 2025
Search and you shall find: How to optimise your content for AI
Marketing Technologies

Search and you shall find: How to optimise your content for AI

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

By Russ Jeffery • 4 min read • Sat, 22nd Nov 2025
AppsFlyer unveils AI-powered marketing suites for data & security
Data Analytics

AppsFlyer unveils AI-powered marketing suites for data & security

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Salesforce debuts Agentforce Commerce for AI-driven retail sales
Digital Transformation

Salesforce debuts Agentforce Commerce for AI-driven retail sales

Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.

By Sean Mitchell • 4 min read • Fri, 21st Nov 2025
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025

Stories from Other Regions

The hidden cost of free AI
Breach Prevention

The hidden cost of free AI

Over half of employees using free AI tools at work risk exposing sensitive data, highlighting hidden costs and security gaps in unsanctioned AI use.

By Bret Kinsella • 5 min read • Tue, 25th Nov 2025
Beyond the buzz: Owning the retail experience in the age of AI
Customer Experience

Beyond the buzz: Owning the retail experience in the age of AI

Retail's future lies in blending AI with human creativity to craft unique experiences, not just chasing tech buzzwords in the digital age.

By Zohar Gilad • 6 min read • Mon, 24th Nov 2025
ChatGPT turns three: Five lessons on AI in education
EduTech

ChatGPT turns three: Five lessons on AI in education

Three years on, ChatGPT's impact on education reveals AI as a tool that enhances teaching but cannot replace the vital human element in learning.

By Dr Evelina Galaczi • 4 min read • Sat, 22nd Nov 2025
Visibility in the age of AI: How to make your brand appear in AI search
Marketing Technologies

Visibility in the age of AI: How to make your brand appear in AI search

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.

By Aleksandra Phelan • 3 min read • Sat, 22nd Nov 2025
AI and the holiday shopping season: Why trust matters more than ever
Customer Experience

AI and the holiday shopping season: Why trust matters more than ever

This holiday season, 73% of shoppers worldwide use AI for gift ideas and purchases, boosting convenience but challenging trust and fraud detection.

By Shahar Yaari • 4 min read • Sat, 22nd Nov 2025
From searchable to AI-Visible: The next frontier of personal branding
Marketing Technologies

From searchable to AI-Visible: The next frontier of personal branding

AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.

By Alexander Storozhuk • 5 min read • Fri, 21st Nov 2025
IIM Sirmaur launches AI-focused MBA with INR ₹8,00,000 fee
EduTech

IIM Sirmaur launches AI-focused MBA with INR ₹8,00,000 fee

IIM Sirmaur has launched India's first AI-focused MBA for working professionals with fees set at INR ₹8,00,000 for a two-year programme starting in 2026.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
AppsFlyer unveils AI-powered marketing tools for app-first brands
Data Analytics

AppsFlyer unveils AI-powered marketing tools for app-first brands

AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.

By Melania Watson • 3 min read • Fri, 21st Nov 2025