Branding stories
Code & Theory launches Enterprise Experience practice
This month
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cx
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martech
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partner programmes
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
This month
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Insurers focus on AI & growth amid sluggish progress
This month
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cx
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martech
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ai
Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.
Former JWT CEO launches AI platform for marketing content
This month
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Hexaware teams up with San Francisco Unicorns in cricket
This month
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
Key 7 Investment completes acquisition of StoryFile
This month
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digital entertainment
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ai
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video
Key 7 Investment has acquired StoryFile, enhancing its AI-powered video platform's growth potential while concluding its Chapter 11 process.
Instant raises $18 million to expand eCommerce solutions
This month
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cx
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martech
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ecommerce
Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.
Markerstudy partners to enhance UK data centre infrastructure
This month
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uc
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edge computing
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iot
Schneider Electric and on365 are upgrading Markerstudy Group's data centre infrastructure across the UK, enhancing efficiency and sustainability efforts.
Gen Z shopping trends reveal e-commerce preferences surge
Last month
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cx
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martech
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digital marketing
Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of e-commerce, product quality, and customer reviews.
Marketers anticipate rise in content demands by 2025
Last month
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data analytics
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martech
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personalisation
A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.
Cloudinary launches 3D platform to boost e-commerce sales
Last month
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cx
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martech
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ecommerce
Cloudinary has launched Cloudinary 3D, a new platform designed to help e-commerce brands enhance product presentation through immersive 3D and AR experiences.
Adobe debuts public beta of 3D design tool Project Neo
Last month
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martech
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collaboration
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adobe
Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.
SECO partners with impact.com to boost Senheng app usage
Last month
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network infrastructure
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ecommerce
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apps
S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.
RingCentral launches Studio for virtual event enhancement
Last month
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cx
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martech
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it automation
RingCentral has unveiled Studio, a new solution enhancing its Events platform to deliver immersive virtual experiences for users in Australia and New Zealand.
Difficult returns leads to brand abandonment - study
Last month
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cx
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martech
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social media
A study by Manhattan Associates reveals that 40% of shoppers abandon brands after negative return experiences, highlighting the critical need for efficient return processes.
Radicle Science wins best industry service provider award
Mon, 27th Jan 2025
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healthtech
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it industry
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branding
Radicle Science has won the Nutritional Outlook Best of the Industry 2024 Award, recognising its significant advancements in clinical validation for the nutraceutical sector.
Equativ updates Maestro platform for better ad management
Mon, 27th Jan 2025
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cleantech
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advertising
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sustainability
Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.
Techcombank leads in Vietnamese banking brand equity rise
Thu, 23rd Jan 2025
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youtube
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collaboration
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digitisation
Techcombank's Brand Equity Index has surged by 68% in Q4 2024, now leading Vietnam's banking sector, fuelled by innovative marketing and community engagement.
Amazon & Temu rivalry heats up in Australian eCommerce
Thu, 23rd Jan 2025
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digital transformation
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cx
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martech
The eCommerce landscape in Australia is set for upheaval as Amazon introduces its budget-focused Haul storefront to compete with Temu's swift rise.
Jaywing & InvoCare partner to boost digital services
Wed, 22nd Jan 2025
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digital transformation
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digital marketing
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digitisation
Jaywing has been appointed by InvoCare to enhance digital customer experiences across 60 brands in Australia, New Zealand, and Singapore.