Adtech (Advertising Technologies) stories - Page 2

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

According to the findings, shoppers are taking a strategic approach by thoroughly researching their purchases to find the best deals and prices.

Thryv Australia has won the global Marketing with Purpose award at the 2025 Microsoft Advertising Partner Awards, solidifying its role in supporting small businesses.

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.

New Zealand's Skinny has chosen Liz Wright, a loyal customer, as the first-ever AI ambassador, marking a bold move in brand representation.

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

Australian AI firm Springboards has secured $5 million in seed funding, aiming to revolutionise creativity in advertising through innovative technology.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

Kogan.com has revealed impressive financial results for the first half of FY25, with gross sales up 10.3% to USD $492.5 million and profitability increasing significantly.

UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.

Wildstone has secured a £80 million deal to acquire 13 digital billboard sites in London, enhancing its presence in the urban advertising market.

Australian Venue has partnered with Zitcha, Mercato, and Perion to enhance its Retail Media Network, AVC experience+, streamlining advertising operations.

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

Hamburg-based adjoe has launched new offices in Singapore and Tokyo, marking its ambitious entry into the Asia-Pacific market following a EUR €100 million funding round.

Qsic has raised USD $25 million in Series B funding to enhance its AI-driven audio platform, aiming to expand its retail operations and boost its market presence.

Springboards has launched its AI platform to support creative professionals in advertising, securing $5 million from Blackbird Ventures and backing from over 120 agencies.

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.