Adtech stories - Page 2

Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

Auckland-based Stitch, renowned for specialising in advanced customer data platforms, strengthens its status with designation as a key Tealium strategic delivery partner in New Zealand.

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.

GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.

Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.

After a successful decade in Singapore, global firm Leaseweb rebrands its APAC branch to Leaseweb Singapore.

Rad, a key player in Web 3 video streaming, receives significant funding led by Ayre Ventures, and plans to integrate blockchain into its platform.

As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.

Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.

YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.