Adtech (Advertising Technologies) stories - Page 11
NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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iab
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digital advertising
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Aussies on top at Adobe’s 2019 APAC partner awards
Wed, 27th Feb 2019
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martech
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partner programmes
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adobe
Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe’s 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.
How to make Google Ads campaigns work for your business
Tue, 26th Feb 2019
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google
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advertising technologies
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meti
Businesses can waste thousands on Google Ads without clear strategies. Insight Online's Kim Voon offers tips to maximise ROI, even with limited budgets.
Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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smartphones
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google
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advertising technologies
Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.
Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
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digital signage
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martech
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digital marketing
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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uc
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martech
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commerce systems
Wellington’s adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.
Google Marketing Platform bridges gap between analytics & marketing
Mon, 30th Jul 2018
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google
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digital marketing
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advertising technologies
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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martech
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planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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online shopping
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seo
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
New cybersecurity export strategy from UK govt to bolster global defences
Tue, 27th Mar 2018
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cybersecurity
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government
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cybercrime
The UK government today announced the launch of a new strategy to support the export of the nation’s cybersecurity technologies.
BNZ’s 'bank of you' ad gets a little too personal
Mon, 22nd Jan 2018
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bnz
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advertising technologies
BNZ's 'Bank of You' ad, using personal names from TVNZ OnDemand accounts, sparks privacy debates, leading to a review of TVNZ's Privacy Policy.
Luck running out for Kiwi companies using Facebook for free
Mon, 13th Nov 2017
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facebook
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social media
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advertising technologies
Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.
Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
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martech
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cloud services
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adobe
Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.
Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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partner programmes
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digital marketing
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weather
Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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techday
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
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martech
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digital marketing
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postr
Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
MyRepublic's Halloween promo narrowly escapes death by complaint
Mon, 12th Dec 2016
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uc
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telco
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myrepublic
MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Thu, 15th Sep 2016
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partner programmes
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facebook
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social media
Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.